The Hope of a Link: Mashable Content Analysis

seomoz.org 29 Oct '12, 11am

The Hope of a Link: Mashable Content Analysis

How well do they perform? I'm picking on these because they are the content types that we all harp on so much. The results for comments on the post types and Facebook metrics. The most suprising find here is that while video posts have more shares and comments, there is a higher number of list posts. I think this has more to do with traffic and brand building than actual engagement. I theorize that if we could see average unique visitors to these posts, that lists would have a much higher view rate. Reason: people are lazy and just want to skim for data. Lists work well because they are easy to skim and give people information in just a few seconds. One day I'd love to see a study in which Mashable looked at the new visitors from a list post and watched how often they came back to Mashable, and compare that to other post types. THAT would be fascinating.

Full article: http://www.seomoz.org/blog/the-hope-of-a-link-mashable-co...

Tweets

@babbleoftongues » 19 Nov '12, 8am
Content analysis to pitching intelligence via scraping tools & SEO techniques. Tremendous post on @SEOmoz [link]
@anakyn » 12 Nov '12, 12pm
da manuale: The Hope of a Link: Mashable Content Analysis | SEOmoz [link] via @SEOmoz
@channel_digital » 10 Nov '12, 2pm
This one is really excellent too - taking your content strategy seriously. Are you? [link]
@keithmoehring » 08 Nov '12, 11am
RT @mattroyse: A content analysis of Mashable posts [link] HT @paulroetzer
@PeejayToribio » 08 Nov '12, 3am
RT @mattroyse: A content analysis of Mashable posts [link]
@irca20 » 04 Nov '12, 1pm
RT @AnnieCushing: RT @joehall: The Hope of a Link: Mashable Content Analysis [link] by the amazing and beautiful @katemorris <-- Holy data!
@AnnieCushing » 03 Nov '12, 11pm
RT @joehall: The Hope of a Link: Mashable Content Analysis [link] by the amazing and beautiful @katemorris <-- Holy data!
@joehall » 03 Nov '12, 9pm
The Hope of a Link: Mashable Content Analysis [link] by the amazing and beautiful @katemorris
@UrbanRenstrom » 03 Nov '12, 10am
The Hope of a Link: Mashable Content Analysis [link] #smecommunity some great tools she is using
@danicalorio » 03 Nov '12, 8am
Content Analysis [link]
@seotweetz » 02 Nov '12, 7pm
RT @HeinzDobernig: The Hope of a #Link: #Mashable #Content #Analysis | SEOmoz #SEO [link] via @SEOmoz
@seotweetz » 02 Nov '12, 1pm
RT @laurelmackenzie: Super interesting read: Mashable Content Analysis [link] Love this data-driven approach to #PR & #SEO via @katemorris
@laurelmackenzie » 02 Nov '12, 1pm
Super interesting read: Mashable Content Analysis [link] Love this data-driven approach to #PR & #SEO via @katemorris
@Dezquerro » 01 Nov '12, 11pm
Genial paso a paso de cómo hacer un buen análisis de un blog [link] vía @SEOmoz
@spencerwade » 01 Nov '12, 1pm
Content Analysis [link]
@ukseoguy » 01 Nov '12, 1pm
RT @CyrusShepard: Good Use of Data -The Hope of a Link: Mashable Content Analysis [link] via @SEOmoz
@vidall » 31 Oct '12, 10pm
The Hope of a Link: Mashable Content Analysis всем кто хочет оттуда сцылочку посвящается [link]
@JasonDilworth56 » 31 Oct '12, 9pm
Those MOZzers have been creating some of my favourite content and tools for a while now, and this is no exception: [link]
@seotweetz » 31 Oct '12, 2pm
RT @mikedecosta1: Check Out: The Hope of a Link: Mashable Content Analysis - [link] | post by @katemorris #marketing #SEO #SEM
@ywd » 31 Oct '12, 2pm
If you really want it, you need great content-> The Hope of a Link: Mashable Content Analysis [link] #smb #seo
@atomni » 31 Oct '12, 1pm
@web_success_ @vogieman Interesting data grab and analysis... The Hope of a Link: Mashable Content Analysis [link]
@danhaggerty » 31 Oct '12, 1pm
Spent my time waiting out Sandy playing with the tools and methodology in this post. So much great stuff! [link] via @SEOmoz
@nightwriter » 31 Oct '12, 11am
What kinds of posts earn links from Mashable? A content analysis by SEOmoz writer Kate Morris... [link]
@NPapendorf » 31 Oct '12, 11am
The Hope of a Link: Mashable Content Analysis [link] "...want One too?" #linkbuilding
@seotweetz » 31 Oct '12, 8am
RT @aa_moz: The Hope of a Link: Mashable Content Analysis [link] via @SEOmoz #SEO
@TiggeritoTimes » 31 Oct '12, 7am
The Hope of a Link: Mashable Content Analysis: Don't kid yourself. We all want one. They are a content powerhouse... [link]
@kolargol » 31 Oct '12, 4am
Do you also want a link from @mashable? Very good article on @seomoz by @katemorris [link]
@seotweetz » 31 Oct '12, 1am
RT @Derek_Schroeder: The Hope of a Link: Mashable Content Analysis [link] via @SEOmoz #SEO
@MelyssaTweeting » 31 Oct '12, 12am
Awesome, awesome post by @katemorris on the @SEOmoz blog -The Hope of a Link: Mashable #Content #Analysis - [link]
@starchildluke » 30 Oct '12, 10pm
@kdc you're the only one I can send this to. Quite interesting: [link]
@stentontoledo » 30 Oct '12, 9pm
Epic post: The Hope of a Link: Mashable Content Analysis | SEOmoz [link] via @SEOmoz & @katemorris
@Portent » 30 Oct '12, 8pm
A lesson in advanced content analysis thanks to @katemorris [link] The Hope of a Link: Mashable Content Analysis
@UpbeatMarketing » 30 Oct '12, 8pm
Want to get a coveted @Mashable link? @katemorris chews on the data and spits out suggestions (with a little fun!) [link]
@mackfogelson » 30 Oct '12, 7pm
RT @kristy: The Hope of a Link: Mashable Content Analysis [link] by @katemorris
@netmeg » 30 Oct '12, 6pm
The Hope of a Link: Mashable Content Analysis | SEOmoz [link] via @SEOmoz | I pass this on half for content & half for cat gif
@Winbrook » 30 Oct '12, 6pm
The Mashable Content Analysis [link] #contentmarketing
@Feel_Good_Now » 30 Oct '12, 6pm
How to analyze content on your or a competitors blog. [link] done by @SEOmoz (they analyze Mashable's content)
@ryan_axford » 30 Oct '12, 5pm
The Hope of a Link: Mashable Content Analysis [link] #articlesworthreading
@seotweetz » 30 Oct '12, 5pm
RT @jeremiahcsmith: The Hope of a Link: Mashable Content Analysis @seomoz #seo [link]
@jbon426 » 30 Oct '12, 5pm
Great stuff here! Gotta love SEOTools for Excel - The Hope of a Link: Mashable Content Analysis | SEOmoz [link] via @SEOmoz
@msteen » 30 Oct '12, 4pm
Mashable: 13% del contenido son listas; vídeo, formato con + comentarios y shares; audiencia + activa martes y finde [link]
@seotweetz » 30 Oct '12, 2pm
RT @CharisPabia: The Hope of a Link: #Mashable Content Analysis via @SEOmoz [link] #seo
@Knektion » 30 Oct '12, 1pm
Solid analysis of @Mashable's content: The Hope of a Link: Mashable Content Analysis [link] via @SEOmoz
@seotweetz » 30 Oct '12, 1pm
RT @Garberson: How to perform #mashable content analysis like a #SEO pro via @seomoz and @katemorris [link]
@Garberson » 30 Oct '12, 12pm
How to perform #mashable content analysis like a #SEO pro via @seomoz and @katemorris [link]
@seotweetz » 30 Oct '12, 12pm
RT @FissionSEO: The Hope of a Link: Mashable Content Analysis | via @SEOmoz [link] #seo #casestudy
@FissionSEO » 30 Oct '12, 12pm
The Hope of a Link: Mashable Content Analysis | via @SEOmoz [link] #seo #casestudy
@seoconsultantt » 30 Oct '12, 11am
Post not found [link]
@rocknrobot » 30 Oct '12, 11am
RT @morvan: great post : Mashable Content Analysis by @katemorris [link] #analytics
@morvan » 30 Oct '12, 11am
great post : Mashable Content Analysis by @katemorris [link] #analytics