How a Preview Image Increased a Landing Page's Conversion Rate by 359%

A recent A/B test I ran examined how a preview image on a landing page affects the page’s conversion rate. The results of the test were conclusive – a landing page that includes a preview image of the offer had a 359 percent higher conversion rate than a landing page without the preview image. Google’s new “Google Experiments ” for A/B testing was used for this test (read more on setting up Google Experiments here ). Here’s an outline of the steps followed to carry out the A/B test. Following the Rules My test followed the rules prescribed in "8 Rules of A/B Testing – The Art in Marketing Science ". Hypothesis : A landing page with an image will have a higher conversion rate than a landing page with no image. Tested Variable : The existence of a preview image. Success Metric : Conversion rate as measured by the number of form submissions over the number of visits to each p...

Full article: http://searchenginewatch.com/article/2220391/How-a-Previe...

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@zaneraygroup » 12 Nov '12, 4pm
Nice run through of A/B testing step by step - How a Preview Image Increased a Landing Page's Conversion Rate by 359% [link]
@hostnine » 12 Nov '12, 3pm
Images affect conversion rates. Check out "How a Preview Image Increased a Landing Page's Conversion Rate by 359%" [link]
@cwilmc » 09 Nov '12, 4pm
RT @SanketPatel27: How a Preview Image Increased a Landing Page's Conversion Rate by 359% by @uribarjoseph [link] @AlexMGreger @cwilmc
@SanketPatel27 » 09 Nov '12, 4pm
How a Preview Image Increased a Landing Page's Conversion Rate by 359% by @uribarjoseph [link] @AlexMGreger @cwilmc
@ohphosphenes » 09 Nov '12, 2pm
Benefit of A/B Testing: How one landing page's conversion rate increased by 359% #abtesting [link]
@renaudjbelanger » 07 Nov '12, 1pm
7 Steps to Carrying Out a Landing Page A/B Test - Search Engine Watch (#SEW) [link] #Analytics
@sofiafredholm » 05 Nov '12, 10pm
RT @erkanhuseyin: How a Preview Image Increased a Landing Page's Conversion Rate by 359% by @uribarjoseph [link] #digitalmarketing
@seoconsultantMS » 04 Nov '12, 12pm
RT @vinothperiasamy: How a Preview Image Increased a Landing Page's Conversion Rate by 359% by @uribarjoseph [link] via @sewatch
@DavidEFowler » 03 Nov '12, 3am
RT @Dharam_Tripathi: How a Preview Image Increased a Landing Page's Conversion Rate by 359% [link]
@seotweetz » 02 Nov '12, 5pm
RT @CoffyGroup: How a Preview #Image Increased a #LandingPage's #Conversion Rate by 359%. [link] by @uribarjoseph (via @SEWatch) #SEO #testing
@inlinear » 31 Oct '12, 9am
A/B Testing: Set up Google Experiment [link]
@sewatch » 30 Oct '12, 10pm
RT @michaellautman: People love pictures. Images images improve landing page conversion rates [link]
@SEWanalytics » 30 Oct '12, 7pm
RT @WebProfits: how a #PreviewImage increased the #ConversionRate of a #LandingPage by 359% [link] #OnlineMarketing
@FlorezFer » 30 Oct '12, 5pm
RT @landerapp: How a Preview Image Increased a #LandingPage's Conversion Rate by 359% [link] via @sewatch
@SEWanalytics » 30 Oct '12, 5pm
RT @carolynstrand: The science behind the marketing. How an Image Increased a Landing Page's Conversion Rate by 359% [link]
@carolynstrand » 30 Oct '12, 4pm
The science behind the marketing. How a Preview Image Increased a Landing Page's Conversion Rate by 359% [link] via @sewatch
@TiggeritoTimes » 30 Oct '12, 4pm
How a Preview Image Increased a Landing Page's Conversion Rate by 359% - Search Engine Watch (#SEW): A recent A/B... [link]
@multiplica » 30 Oct '12, 3pm
@oriol nos recomienda: How a Preview Image Increased a Landing Page's #Conversion Rate by 359% [link] #cro
@gverdejo » 30 Oct '12, 1pm
Pasos para que una Landing Page funcione [link] #Facebook #rrss #socialmedia vía @Trazada
@MktgXchange » 30 Oct '12, 1pm
Always use strong visual content! -- How a Preview Image Increased a Landing Page's Conversion Rate by 359% [link]
@michaellautman » 30 Oct '12, 1pm
People love pictures. Images images improve landing page conversion rates [link] @sewatch
@Hawkeye11_SEO » 30 Oct '12, 1pm
RT @JonRStroker: How a Preview Image Increased a Landing Page's Conversion Rate by 359% [link]
@cecilioprado » 30 Oct '12, 1pm
Me gusta RT @trazada: Tener una Landing Page q funcione no es sencillo, por eso viene bien seguir una serie de pasos ;) [link]
@TDHTony » 30 Oct '12, 1pm
RT @waynedenner: How a Preview Image Increased a Landing Page's Conversion Rate by 359% [link]
@Trazada » 30 Oct '12, 12pm
Tener una Landing Page que funcione no es sencillo, por eso viene bien seguir una serie de pasos ;) [link]
@AGNotts » 30 Oct '12, 11am
How preview images can increase landing page conversion rates - [link] - #alphagraphics
@RealWeb_Moscow » 30 Oct '12, 10am
Функция предпросмотра страницы может увеличить коэффициент конверсии целевой страницы на 359%. #как? читайте здесь:[link]
@WebProfits » 30 Oct '12, 10am
@sewatch shares how a #PreviewImage increased the #ConversionRate of a #LandingPage by 359% [link] #OnlineMarketing
@Srta_Garcia » 30 Oct '12, 9am
RT @manuelchao: 359% [link] cómo una imagen previa aumenta las conversiones de una landing un 359%
@oriol » 30 Oct '12, 8am
Bon resum de com fer un test : How a Preview Image Increased a Landing Page's #Conversion Rate by 359% [link] #cro #in
@manuelchao » 30 Oct '12, 7am
359% [link] cómo una imagen previa aumenta las conversiones de una landing un 359%
@seotweetz » 30 Oct '12, 5am
RT @ledscrikz: How a Preview Image Increased a Landing Page's Conversion Rate by 359% via @uribarjoseph - [link] - #seo
@OptFirst » 30 Oct '12, 12am
This is a public service announcement: landing pages work. [link] [link]
@luna12780 » 29 Oct '12, 11pm
How a Preview Image Increased a Landing Page's Conversion Rate by 359 [link] #inboundmarketing #smb
@seotweetz » 29 Oct '12, 9pm
RT @beacontec: How a Preview Image Increased a Landing Page's Conversion Rate by 359% by @uribarjoseph [link] #SEO
@Tarheel_Imaging » 29 Oct '12, 7pm
A landing page that includes a preview image has a higher conversion rate than a landing page without. [link]
@HVAC_Promotions » 29 Oct '12, 4pm
Are you using strong visual content? -- How a Preview Image Increased a Landing Page's Conversion Rate by 359% [link] #HVAC
@Luca_DImperio » 29 Oct '12, 4pm
How a Preview Image Increased a Landing Page's Conversion Rate by 359% [link] #ConversionRateOptimization
@newmediasources » 29 Oct '12, 4pm
an image really does work for conversion. Check out study [link] #marketing
@sewatch » 29 Oct '12, 4pm
How a Preview Image Increased a Landing Page's Conversion Rate by 359% [link] cc @optify
@FOXFANG_DIGITAL » 29 Oct '12, 3pm
RT @Touchpoint_Res: How a Preview Image Increased a Landing Page's Conversion Rate by 359% by @uribarjoseph [link] via @sewatch
@MidWestDigital1 » 29 Oct '12, 2pm
[link] How a preview image increased #conversion rates. @sewatch
@anthonyrbaxter » 29 Oct '12, 2pm
How a Preview Image Increased Landing Page's #ConversionRate by 359% by @uribarjoseph [link] via @sewatch #ConversionAnalysis
@Casieg » 29 Oct '12, 1pm
RT @onreact_com: How an Image Increased Conversion Rate by 359% [link] #cro
@seotweetz » 29 Oct '12, 12pm
RT @THERCOM1: How a Preview Image Increased a Landing Page's Conversion Rate by 359% by @uribarjoseph [link] via @sewatch #SEO
@gmeggs » 29 Oct '12, 12pm
RT @OscarEBolivarT: How a Preview Image Increased a Landing Page's Conversion Rate by 359% - Search En... [link] via @twttimes
@andtherkildsen » 29 Oct '12, 11am
How a Preview Image Increased a Landing Page's Conversion Rate by 359% #conversion #commerce #webshop [link]
@onreact_com » 29 Oct '12, 11am
How an Image Increased Conversion Rate by 359% [link] #cro
@natzir9 » 29 Oct '12, 11am
RT @metriplica: How a Preview Image Increased a Landing Page's Conversion Rate by 359% [link] #webanalytics #CRO
@ignitionsearch » 29 Oct '12, 11am
Another good post to reinforce the point that you should be running split tests on your important pages! [link] #keepTesting