15 Sep '16, 2pm

Google AdWords Upgrades App Campaigns & TrueView Ads by @SouthernSEJ

This week Google introduced two ad innovations that are designed to help people find more of what they want on mobile devices. With these new ad types, Google looks beyond the initial app install to discover how to keep users engaged in meaningful ways. Next Gen Universal App Campaigns The first of the two ad innovations announced this week is the “next generation” of Universal App Campaigns, which is available worldwide right now to all advertisers. Universal App Campaigns allow you to reach customers with in-app advertisements across Google Search, Play, YouTube, and the Google Display Network. Advertisers are free to choose the in-app activity to optimize for; whether that’s tapping on a promotion for the latest sale, or beating the first level of a video game. Those kinds of activities are measured using Google’s app management solutions, like Firebase Analytics. Once ...

Full article: https://www.searchenginejournal.com/google-adwords-upgrad...

Tweets

7 advanced tips for Google Shopping ads

searchengineland.com 15 Sep '16, 4pm

Have you ever been frustrated by the lack of control you have over a Google Shopping campaign? With the holidays creeping ...

Coalition for Better Ads to make digital ads great again

Coalition for Better Ads to make digital ads gr...

searchenginewatch.com 19 Sep '16, 2pm

The Coalition will work with the IAB’s Tech Lab, which is already involved in implementing technical standards for the onl...

Google's New Travel App Has You Covered on Your...

hypebeast.com 19 Sep '16, 8pm

Before you plunk down some cash on a travel guide for your next globe-trotting adventure, give Google’s new Trips app a sh...

SearchCap: Google AdWords login, keyword planne...

searchengineland.com 13 Sep '16, 8pm

New: Access up to 5 AdWords accounts with one login Sep 13, 2016 by Ginny Marvin Also, no need to confirm user access invi...

Google Allo Available to Download on iOS and Android by @SouthernSEJ

Google Allo Available to Download on iOS and An...

searchenginejournal.com 21 Sep '16, 3pm

Google Allo, the search giant’s much anticipated messaging app, is in the process of being released for iOS and Android. A...

10 terrific websites to help promote your app or tool

10 terrific websites to help promote your app o...

searchenginewatch.com 21 Sep '16, 10am

Finally, after months of hard work, your app or tool is complete. You have gotten past the initial design, the coding, the...

Free Google AdWords Keyword Suggestion Tool Alternative

Free Google AdWords Keyword Suggestion Tool Alt...

seobook.com 15 Sep '16, 5pm

Google recently made it much harder to receive accurate keyword data from the AdWords keyword tool. They have not only gro...

Bing Ads launches Structured Snippets for text ads

searchengineland.com 14 Sep '16, 2pm

Bing Ads has released Structured Snippets for text ads and is rolling them out globally over the next few weeks. As in AdW...

Google AdWords To Kill Off Campaign Experiments

seroundtable.com 14 Sep '16, 11am

In February, Google launched campaign drafts and experiments for AdWords and then also pushed it out for display ads . Wel...