15 Sep '16, 1pm

Google: Search the primary and most often used mobile shopping tool

Google: Search the primary and most often used mobile shopping tool

George Dolgikh / Shutterstock.com Google has quite successfully pivoted toward mobile over the past few years. And while more searches now happen on mobile devices, it has been hotly debated whether search plays as central a role for mobile consumers as it does for desktop users. Earlier this week, Google released survey data that assert search has indeed become a primary resource for smartphone owners. In addition, it’s the most frequently used shopping tool for mobile consumers, according to the findings. Earlier this year, Google polled 1,000 smartphone users “several times a day for a week” (throughout the day) to understand their mobile shopping behaviors. The company says it collected more than 14,000 responses in the process. Here’s the major finding: “Not only is search the most used [mobile] resource, it’s the resource 87 percent of people turn to first.” The char...

Full article: http://searchengineland.com/google-search-primary-often-u...

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