27 Oct '12, 3pm

If You're Only Measuring Links, You're Wasting Time

If you're an SEO professional reporting on the number of links earned, this article is dedicated to you. Our industry is infested with executives evaluating our performance on link numbers, but the truth is links don't tell the whole story. So what do links really tell you? Let's find out… Why the Obsession With Links? The obsession with links can be boiled down to basic human nature. Owning a business is risky, making most business leaders risk adverse. In order to affect change, we SEO professionals positioned our work as calculated risk taking, defined as paying near-obsessive attention to metrics and measurement. However, our insistence on data is the reason we are held accountable to mere links. Links are a way to instantaneously quantify our activity, providing the much needed "proof" that allows decision makers to sleep better. Unfortunately, proper measurement of l...

Full article: http://searchenginewatch.com/article/2219760/If-Youre-Onl...

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