Search Retargeting: Grow Search Marketing Beyond Search Engines

For example, if there are 100,000 unique searches for your keywords, that's about the number of impressions that you'll get if you're on the first page of search results for every single search (although unlikely because of personalized search, location factors, etc.). But, if you retarget those searchers on publisher sites, there are many more impressions to be had. Since you don't want to stalk your prospects, let's say you serve them an ad an average of five times after they have searched. That's 500,000 impressions next to relevant content with more engaging display ads. Compare that to the 100,000 in a sea of competitor links on a SERP. Increased exposure that's targeted and effective can lead to increased results.

Full article: http://www.searchengineguide.com/mike-fleming/search-reta...

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