The Death of Link Building and the Rebirth of Link Earning - Whiteboard Friday

Rand says: "Google is trying to end the practice of link building": #seomoz #seo

"Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. This week I want to talk a little bit, philosophically, about something that's happened with the Web, that's happened as a result of how Google is keeping up with webspam and how their algorithms are evolving. You've likely seen that this year has been an incredibly active year from Google's Webspam Team, specifically focused on a lot of linking stuff with Penguin, now the exact match domain updates. We saw some other updates that look link related that weren't specifically Penguin, but appear to be penalizing certain types of links. Article marketing, article directories getting hit. A bunch of the directories, like general web directories and pay for submission directories and SEO friendly directories getting hit earlier this year. And, because of all this, I am really getting the sense that what Googl...

Full article: http://www.seomoz.org/blog/the-death-of-link-building-and...