26 Oct '12, 1pm

How to Update Your Keyword Research Process for 2013 & Beyond

How to Update Your Keyword Research Process for 2013 & Beyond

The SEO landscape has changed significantly over the last year. Google makes roughly 500 changes per year to its algorithm, requiring agile companies to change direction and strategy in real time. In spite of the subsequent uncertainty and change, there are principles that remain at the core of every successful SEO campaign. Keyword research is one core component embraced by companies that achieve sustained revenue and customer acquisition through organic search. While the principle itself is as old as Google, a new definition of success is emerging. Performing keyword research in a silo, relying solely on Google’s keyword tool for direction, is a recipe for mediocrity. However, updating your keyword research process will ensure a sustainable SEO roadmap in 2013 and beyond. Business Impact A critical component to successful keyword selection is quantifying business impact....

Full article: http://searchenginewatch.com/article/2220100/How-to-Updat...

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