30 Aug '16, 4pm

Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions

Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions

Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge. Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend this webcast and learn: the unexpected impact call conversions have on your CPL and ROI; how to optimize search, Facebook and display ads to drive offline sales; and how to tie together cross-channel, web and call data to boost revenue. Register now for “Mastering Online-to-Offline Marketing, ” produced by our sister site, Digital Marketing Depot, and sponsored by DialogTech. About The Author Digital Marketing Depot Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers an...

Full article: http://searchengineland.com/mastering-online-offline-mark...

Tweets

Marketing, not quality, new revenue driver for disrupted interior design biz

Marketing, not quality, new revenue driver for ...

luxurydaily.com 09 Sep '16, 9am

In preparation for my Sept. 12 talk at the New York International Carpet Show (NYICS), I have been digging into the interi...

40 free digital marketing tools to help grow your business

40 free digital marketing tools to help grow yo...

searchenginewatch.com 29 Aug '16, 12pm

This is partly a refreshed and updated version of the excellent list of 50 digital marketing tools to grow your start-up p...