30 Aug '16, 2pm

Moving your SEO program beyond discovery

Moving your SEO program beyond discovery

With over 3.5 billion searches per day , it’s no secret that search engines like Google have become a key place for consumers to find products and services. It’s the reason people like me have a job! The majority of companies looking to start a new SEO program would like to improve their overall search presence, increase brand visibility and drive new visits. Pay attention to that last piece — new visits . While new visits are important, when it comes to purchasing decisions, most people visit a site more than once. In fact, according to a recent report by Webloyalty and Conlumino , the average consumer consults about five channels before making a purchase, meaning the people converting are likely going to be return visitors. As SEOs, it’s important not to get hung up on optimizing only for new visits. We also must focus on the buying cycle itself to ensure we are giving o...

Full article: http://searchengineland.com/moving-seo-program-beyond-dis...

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