30 Aug '16, 1pm

Why understanding frequency is key to success with Facebook advertising

Don’t setup several campaigns to target specific groups of people that will likely contain similar users. For example a group that likes chocolate, and a group that likes Mars Bars – one of these groups will largely encompass the other. Frequency won’t show up at an ad-set level report as Facebook will tally each individually, and your folly will only appear under the campaign level reporting.

Full article: https://searchenginewatch.com/2016/08/30/why-understandin...

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