10 Lessons About Enterprise SEO

I have been fortunate in my 14 year SEO career to work with a huge number of companies and I have seen many different implementations of an "SEO campaign." I've seen what works and what doesn't, especially at the enterprise level. What follows are 10 lessons that I have learned over the years so that you might know what to watch out for as you run or manage your own SEO campaign. Hopefully you find the information valuable! Lesson #1 - Don't Ignore SEO Recommendations Put another way, SEO recommendations need to be given their proper prioritization within the list of everything else your IT team is trying to accomplish for your website. It's important to recognize that most IT teams don't have much visibility into analytics and don't see how much traffic (and ultimately revenue) is created through organic search. Be sure to share this information with them along with the p...

Full article: http://searchenginewatch.com/article/2220104/10-Lessons-A...

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