29 Aug '16, 8pm

SearchCap: Google review guidelines, Panda mode & more

Google updates local reviews schema guidelines Aug 29, 2016 by Barry Schwartz Now only reviews “directly produced by your site” can have local reviews markup, according to Google. With Panda in stealth mode, why Google’s quality updates should be on your algorithmic radar [Part 1] Aug 29, 2016 by Glenn Gabe What are Google’s quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn Gabe explains the history and possible mechanics of these algorithm updates. Test points to likely influence of click-through rate on search rankings Aug 29, 2016 by Brian Patterson Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. Compare 16 local marketing automation tools Aug 26, 2016 by Digital Marketing Depot Managing online citations, claimed and un...

Full article: http://searchengineland.com/searchcap-google-review-guide...

Tweets

With Panda in stealth mode, why Google’s qualit...

searchengineland.com 29 Aug '16, 4pm

It’s also important to note that quality updates can stop at any point (be retired), or Google could advance the algorithm...

Google updates local reviews schema guidelines

searchengineland.com 29 Aug '16, 12pm

Snippets must not be written or provided by the business or content provider unless they are genuine, independent, and unp...

Google Updates Reviews Markup Guidelines Disall...

seroundtable.com 29 Aug '16, 12pm

Mike Blumenthal posted on Twitter that Google has updated the local reviews guidelines for marking up reviews. The new gui...

Google AdWords: the dos and don’ts of callout e...

searchenginewatch.com 30 Aug '16, 11am

The hard part is getting creative and figuring out exactly what it is that you need to do to develop the correct callout e...

SearchCap: Google search games, AMP experiments...

searchengineland.com 26 Aug '16, 7pm

AMP now supports A/B testing and other experiments Aug 25, 2016 by Barry Schwartz Check out the new amp-experiments compon...

SearchCap: Not Google Penguin, Google local upd...

searchengineland.com 09 Sep '16, 9pm

Google: Friday’s update was not due to the Penguin algorithm Sep 6, 2016 by Barry Schwartz Google’s John Mueller told us t...

How does Google's local algorithm?

searchengineland.com 10 Sep '16, 4pm

Links. It shouldn’t be a surprise that backlinks can affect your local rankings, but we were surprised at how links appear...