29 Aug '16, 11am

5 Ways to Improve Your Expanded Text Ads Now by @LarryKim

5 Ways to Improve Your Expanded Text Ads Now by @LarryKim

Pop Quiz: Expanded Text Ads have given AdWords advertisers 45 new characters to work with. What are you going to do with them? This change, which began rolling out July 26 and will be complete by October 26, is huge. It requires an entire reboot of your PPC marketing strategy . You can’t simply stick to the same old ideas that have worked for you up until now. Expanded Text Ads aren’t the same. You don’t want to waste all your valuable Expanded Text Ad real estate by adding superfluous characters and descriptions. Right? Imagine for a moment that you’re a painter. For years you’ve been working with a canvas that’s 30 x 20 inches. But now you suddenly have a canvas to paint on that is twice as large. Are you going to just fill in all that extra space with more sky and ground? No! A great artist would repaint to fit the medium. With Expanded Text Ads, you now have a much big...

Full article: https://www.searchenginejournal.com/5-ways-to-improve-you...

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