29 Aug '16, 2pm

Test points to likely influence of click-through rate on search rankings

There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter . Others say that it is very possible it does . Reading articles, experiments and case studies is great, but we’re always eager to test things out for ourselves. We maintain a bunch of test websites for just that purpose. And so we decided to run a CTR test on one of the websites we hadn’t touched in a long while. The hope was to gather some evidence of our own. If you’re looking for a randomized, double-blind, placebo-controlled test, this ain’t it. But if you’re looking for more anecdotal evidence suggesting how the algorithm might react to clicks based on an experiment of n=1, this is it. The site We started by selecting a site that hadn’t had a lot of work done to it. In fact, it was one of our more neglected test sites, which made it ideal for a cli...

Full article: http://searchengineland.com/test-shows-click-rate-appears...

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