29 Aug '16, 12pm

Google updates local reviews schema guidelines

Snippets must not be written or provided by the business or content provider unless they are genuine, independent, and unpaid editorial reviews. Reviews must allow for customers to express both positive and negative sentiments. They may not be vetted by the business or restricted by the content provider based on the positive/negative sentiment of the review before submission to Google. Reviews cannot be template sentences built from data or automated metrics. For example, the following is not acceptable: “Based on X number of responses, on average people experienced X with this business.” Reviews for multiple-location businesses such as retail chains or franchises can only be submitted for the specific business location for which they were written. In other words, reviews for multiple-location businesses cannot be syndicated or applied to all business locations of the same...

Full article: http://searchengineland.com/google-updates-local-reviews-...

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