29 Aug '16, 12pm

Google Updates Reviews Markup Guidelines Disallowing Marking Up 3rd Party Reviews

Mike Blumenthal posted on Twitter that Google has updated the local reviews guidelines for marking up reviews. The new guidelines specifically disallows you from using 3rd party reviews, found on other sites, and marking those up on your site. The guidelines read: Do not include reviews that are duplicate or similar reviews across many businesses or from different sources. Only include reviews that have been directly produced by your site, not reviews from third- party sites or syndicated reviews. This clearly says you should only markup reviews that is left on your site by your users and not sourced from third party sites. So that is a big change in the guidelines. Another change is that you need to have both positive and negative reviews on your site, here is that guideline: Reviews must allow for customers to express both positive and negative sentiments. They may not b...

Full article: https://www.seroundtable.com/google-updates-reviews-marku...

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