28 Aug '16, 1pm

Google now requires more reviews for Seller Ratings to show in ads

Google hasn’t made it official, but the company has been telling some customers that there is a new minimum for Seller Ratings extensions to display in AdWords ads. Businesses must accumulate at least 150 reviews in the past 12 months, up from just 30. Seller Ratings extensions show automatically in AdWords ads when certain criteria are met. The policy has not been updated online yet, but according to at least one agency, the change is already affecting customers in many markets, including the UK, US and EU. This is how the policy currently reads : Google’s seller ratings policy still shows 30 reviews are required for Seller Ratings. The minimum will change to 150 reviews. With the update, 30 unique reviews will change to 150 unique reviews when the change is formalized. The composite rating requirement of at least 3.5 stars is not changing. At least 10 reviews need to be ...

Full article: http://searchengineland.com/google-seller-ratings-increas...

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