28 Aug '16, 9am

Have an #emailmarketing program? Here are some tips for improving your open rate.

As consumers are increasingly checking their emails on the go, that CTR may be skewed as the conversion path will change if a customer goes directly to your website or goes through different channels. Find an opportune time of day/week that you’ll be at the top of the inbox and not lost in the crowd. After the first few hours, chances are slim that the email will be opened unless it triggers attention. Track data through your email marketing service for a couple of months to see when your subscribers are opening their emails, and adjust accordingly. Every audience varies in the time they’re checking email.

Full article: https://www.searchenginejournal.com/7-valuable-email-mark...

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