27 Aug '16, 11pm

Five factors for global SEO success

Different markets will mean users have different routes to eventual conversion. A fantastic starting place for managing this is to use Google’s Journey to Conversion tool per region. This will give immediate insight to average search to sale trends and aid in attributing budget accordingly across target markets.

Full article: https://searchenginewatch.com/2016/08/18/five-factors-for...

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