27 Aug '16, 12am

SEO Industry Update: Google AMP for eCommerce

This update could level the playing field for smaller, more agile sites to quickly implement AMP pages and see an increase in mobile visibility At a minimum, all eCommerce sites should investigate options for testing AMP product and category pages to assess potential business impact AMP appears to be replacing the beta version of JSON-LD for ecommerce integration, which means AMP adoption could be a scalable solution for implementing schema markup on some eCommerce mobile sites ( source ) Anyone planning to develop their own AMP pages should include budget for developing a tracking strategy and assess and mitigate risks of data loss with use of AMP pages in the purchase process. Tracking is critical to evaluate AMP page performance.

Full article: http://www.seerinteractive.com/blog/seo-industry-update-g...

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SEO Industry Update: Google AMP for eCommerce

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