26 Aug '16, 9pm

Moz Crisis PR: Announcing Layoffs with Class & Compassion

Moz Crisis PR: Announcing Layoffs with Class & Compassion

Character of a person or organization has little to do with financial or professional success when times are good. Instead, true character is often defined by how that person or organization shines in the face of difficulty. Such was the case last week when our wonderful friends at Moz announced a refined business focus — a move that, sadly, will result in job cuts for about a fourth of the monstrously talented Mozzers who have put the company at the forefront of search and digital marketing for more than a decade. Close friends more than competitors of Aimclear, Moz has been highly influential in our company’s evolution in search and digital marketing. We love Moz as people, friends and competitors. After last week’s difficult announcement, we love them all a little more. For context, any announcement of job reductions will impact people’s lives in many ways and it’s neve...

Full article: http://www.aimclearblog.com/2016/08/26/moz-crisis-pr-anno...

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