26 Aug '16, 10pm

7 Different Types of #InfluencerCampaigns: What's Good & Bad About Them - BuzzStream

7 Different Types of #InfluencerCampaigns: What's Good & Bad About Them - BuzzStream

When it comes to the “how” of working with influencers, you have a ton of options. So many options, in fact, you might be tempted to fall back on the good ol’ “Hey influencer, want to post content about my brand on your social channels?” No shame on that game. But with 59% of us marketers planning to increase our influencer marketing budgets in 2016 , it wouldn’t hurt to experiment with a couple of other options to find an even better fit. In this post, we’ll detail seven ways to work with influencers, and the pros and cons of each. Let’s get started. 1. Influencers sharing brand-related content The first, most obvious type of influencer campaign is having influencers share content related to your brand on their channels. The type of content your influencers share can range anywhere from written content, to images or videos. Here are a few examples: Photos with your produc...

Full article: http://www.buzzstream.com/blog/7-types-of-influencer-camp...

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