25 Oct '12, 7pm

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

It's been kind of a B2B week for me and what I've got covered. Earlier in the week LinkedIn announced that they've now got video ads. Today I've got some research from Brightcove, Content Marketing Institute and MarketingProfs that generally talked about content marketing for B2B but had some interesting things in regards to video in that context. Now there's no methodology offered in the report I received and all three companies involved seem to be selling some service that is directly related to the topic. So I can't ascertain the validity of the numbers, I can only offer them to you with the caveat that they are unverified because of no methodology section in the report. All I have is that it was a 'national survey of more than 1,400 marketing professionals.' That's a pretty big cross section when the whole of the industry might only be in the tens or hundreds of thousa...

Full article: http://www.reelseo.com/b2b-marketers-investment-video-con...

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