25 Oct '12, 6pm

Social Graph Shows Video Marketing Effective for CPG, Retail and Entertainment: 33Across put out the Q3 2012 Bra...

Social Graph Shows Video Marketing Effective for CPG, Retail and Entertainment: 33Across put out the Q3 2012 Bra...

33Across put out the Q3 2012 Brand Graph today giving some interesting insight into what's happening with audiences across eight verticals. It's not all video related but for three key verts; CPG (consumer packaged goods), Entertainment and retail, there is some interesting insights, so I thought we'd take a look. Methodology The brand graph contains data and insights to , "…predict and reach millions of new brand loyalists and to inform and guide their overall advertising strategy and spend." It covers over a billion users (1.25) via the largest social interest graph containing over 500,000 websites so it's pretty big stuff. The 33Across quarterly insights report analyzes category-specific online social behaviors, (video, sharing, and search), as well as top interests (news and media, online gaming, movies, and more) to help advertisers guide direct response and brand mar...

Full article: http://www.reelseo.com/social-graph-shows-video-marketing...

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