25 Oct '12, 6pm

#SocialChat Discusses Social Media and the Law with Guest David Adler

On Monday evening, Oct. 22, the #SocialChat community on Twitter gathered to discuss the legal considerations businesses must keep in mind when using social media. Our guest expert, David Adler (@AdlerLaw ), is an attorney, author and entrepreneur with a multidisciplinary practice focused on intellectual property, media and entertainment law. He keeps his community up to date on legal news at his blog AdlerLaw . Q1 @adlerlaw Is there a difference in how the law views individual vs brands use of Social Media? David: Yes and no, both are responsible for what is said or posted. A brand is subject to Truth in Advertising Requirements. A person is responsible for not making defamatory statement (false accusation or publication of private fact) Q2 @adlerlaw How can brands protect themselves from what their employees say on Social Media? David: Have a Social Media Policy; but tha...

Full article: http://www.searchenginejournal.com/socialchat-discusses-s...

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