For Google Shopping & More, Vertical Search Works!

It is always worth submitting your feed to Google Shopping and any other major CSEs or niche search engines. Make sure you have excellent data quality; if not, you may be suspended. Make sure your site maps are readable and of good quality. Use semantic markup on your pages where possible, and ensure on-page content, on-page markup and the data you submit in your feed all match. Make sure you frequently update your product feed (at least once a day or more). Keep your eyes open for novel vertical search engines and recommendation systems (typically semantic in nature). They may just get you that unexpected lift. Last, but not least, here’s an unexpected takeaway from e-Bay: keep your images crystal clear, with an unfussy background!

Full article: http://searchengineland.com/for-google-shopping-more-vert...

Tweets

@WordWatchPPC » 31 Oct '12, 10am
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@evergreen_uk » 30 Oct '12, 11am
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