25 Oct '12, 11am

Multiple Domain Choice: SEO Considerations of Single vs. Multiple Domains

Multiple Domain Choice: SEO Considerations of Single vs. Multiple Domains

Exact match domains and close matches to important keywords are still important in SEO. When you have multiple important keywords you can choose to operate across various exact match domains. Google is however looking at ways to see if this exact match represents brand names and topic authorities or just someone that grabbed the domain early enough (EMD update ). (Score: +multiple –single) The linkability of niche websites is often bigger than more generic sites. Other websites in the same industry might not link to competing website with too much overlap, but a niche site might just complement their service and information. (Score: +multiple –single) Deep links are hard to promote. Websites will often just link to your homepage, even when their visitor would be better of landing on a specific page deeper within your site. With multiple domains they are less likely to link...

Full article: http://searchenginewatch.com/article/2219759/Multiple-Dom...

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