If You're Only Measuring Links, You're Wasting Time

If you're an SEO professional reporting on the number of links earned, this article is dedicated to you. Our industry is infested with executives evaluating our performance on link numbers, but the truth is links don't tell the whole story. So what do links really tell you? Let's find out… Why the Obsession With Links? The obsession with links can be boiled down to basic human nature. Owning a business is risky, making most business leaders risk adverse. In order to affect change, we SEO professionals positioned our work as calculated risk taking, defined as paying near-obsessive attention to metrics and measurement. However, our insistence on data is the reason we are held accountable to mere links. Links are a way to instantaneously quantify our activity, providing the much needed "proof" that allows decision makers to sleep better. Unfortunately, proper measurement of l...

Full article: http://searchenginewatch.com/article/2219760/If-Youre-Onl...

Tweets

@martinclinton » 06 Nov '12, 10pm
Why the obsession over just getting numbers of links is stupid and counterproductive, by @adriasaracino [link] #sigh
@seotweetz » 05 Nov '12, 8am
RT @TuPropiaEmpresa: If You're Only Measuring Links, You're Wasting Time (#SEO) by @adriasaracino [link] vía @sewatch
@seotweetz » 31 Oct '12, 2am
RT @MatthewForzan: If You're Only Measuring Links, You're Wasting Time by @adriasaracino [link] via @sewatch & @adriasaracino #seo
@artofseo » 30 Oct '12, 7pm
Great points RT @stonetemple If You're Only Measuring Links, You're Wasting Time by @adriasaracino [link] @sewatch
@mrmichaellaps » 30 Oct '12, 1am
Most companies have no idea how to measure the #success of an #seo campaign, which is obviously concerning - [link]
@MHP_Institute » 29 Oct '12, 4pm
Only focused on building links? If You're Only Measuring Links, You're Wasting Time [link]
@Roadturn » 29 Oct '12, 11am
"If you're only measuring links, you're wasting time" ... an insightful #SEO article: [link]
@mktgbill » 28 Oct '12, 6pm
Worth Repeating: If You're Only Measuring Links, You're Wasting Time - Search Engine Watch (#SEW) [link]
@hvacbizgrowth » 28 Oct '12, 2am
If You're Only Measuring Links, You're Wasting Time - Search Engine Watch (#SEW) [link] : #seo it's not about the links
@seotweetz » 27 Oct '12, 1pm
RT @marcdemarseille: If You're Only Measuring Links, You're Wasting Time by @adriasaracino [link] via @sewatch #SEO
@wojp » 27 Oct '12, 8am
If You're Only Measuring Links, You're Wasting Time by @adriasaracino [link] przez @sewatch
@ashbuckles » 27 Oct '12, 4am
RT @mktgbill: If You're Only Measuring Links, You're Wasting Time - Search Engine Watch (#SEW) [link]
@maximgarcia » 26 Oct '12, 11pm
¿Medir únicamente la cantidad de links? Gran error Vía @sewatch #SEO #LinkBuilding [link] Mira todo lo que conllevan
@seotweetz » 26 Oct '12, 8pm
RT @DemiCohen: #SEO is more than just link-building [link] great take by @adriasaracino @sewatch
@DemiCohen » 26 Oct '12, 8pm
#SEO is more than just link-building [link] great take by @adriasaracino @sewatch
@seotweetz » 26 Oct '12, 7pm
RT @Amy1306: If You're Only Measuring Links, You're Wasting Time by @adriasaracino [link] via @sewatch #SEO
@CountXero » 26 Oct '12, 6pm
Well said, @adriasaracino! The goal of "link building" isn't more links, it's an increase in KPIs from organic search | [link]
@prosperbwealth » 26 Oct '12, 3pm
RT @LinkBuildRocket: If You're Only Measuring Links, You're Wasting Time [link] #SEO #LinkBuilding
@ReachLocal » 26 Oct '12, 3pm
Conversions, traffic, ranking & consumption because "merely measuring the number of links isn't showing true ROI." [link]
@RodrigoEnMatrix » 26 Oct '12, 3pm
RT @MatrixSearchCom: If You're Only Measuring Links, You're Wasting Time (by @adriasaracino, via @sewatch): [link]
@rankingsignals » 26 Oct '12, 3pm
RT @stonetemple: If You're Only Measuring Links, You're Wasting Time by @adriasaracino [link] RT @seclinic: RT @sewatch
@LinkBuildRocket » 26 Oct '12, 3pm
RT @seocloudinc: If You're Only Measuring Links, You're Wasting Time - [link] #seo #sem #linkbuilding
@SEWseo » 26 Oct '12, 12pm
RT @webgnomes: If You're Only Measuring Links, You're Wasting Time by @adriasaracino [link] (Focus on KPIs instead!)
@HileWeb » 26 Oct '12, 9am
RT @RishiBoston: If You're Only Measuring Links, You're Wasting Time by @adriasaracino [link] via @sewatch
@seotweetz » 26 Oct '12, 9am
RT @an_in_di_ta: #SEO - If You're Only Measuring #Links, You're Wasting Time by @adriasaracino [link] via @sewatch
@seotweetz » 26 Oct '12, 9am
RT @dizpos: If You're Only Measuring Links, You're Wasting Time by @adriasaracino [link] via @sewatch #SEO
@doncelgranados » 26 Oct '12, 7am
If You're Only Measuring Links, You're Wasting Time by @adriasaracino [link] vía @sewatch
@TamarUK » 26 Oct '12, 7am
Why the obsession with measuring links? They don't show the whole picture so here's what you should be measuring > [link] #SEO
@Que_Commerce » 26 Oct '12, 4am
This article about thinking only about links for SEO is true. Much more to SEO than simply links. Great read:... [link]
@seotweetz » 26 Oct '12, 4am
RT @ledscrikz: If You're Only Measuring Links, You're Wasting Time via @adriasaracino - [link] - #seo
@Kelly_T_Ross » 26 Oct '12, 3am
Do you have extra time to waste? If You're Only Measuring Links, You're Wasting Time [link]
@seotweetz » 26 Oct '12, 3am
RT @ToddStn: #seo - If you're only measuring links, you're wasting time: [link] via @sewatch
@vmavalankar » 26 Oct '12, 12am
If You're Only Measuring Links, You're Wasting Time [link] #seo #sem #marketing #analyst #analytics
@seotweetz » 25 Oct '12, 11pm
RT @richielewis: #SEO more than just links? Amen! >> If You're Only Measuring Links, You're Wasting Time by @adriasaracino [link] @sewatch #sem
@richielewis » 25 Oct '12, 11pm
#SEO more than just links? Amen! >> If You're Only Measuring Links, You're Wasting Time by @adriasaracino [link] @sewatch #sem
@seotweetz » 25 Oct '12, 10pm
RT @sqeurope: If You're Only Measuring Links, You're Wasting Time by @adriasaracino [link] via @sewatch #SEO #LinkBuilding #SEM
@seotweetz » 25 Oct '12, 9pm
RT @KevinHeung: If You're Only Measuring Links, You're Wasting Time by @adriasaracino | [link] via @sewatch #SEO #marketing
@Web4Mktg » 25 Oct '12, 8pm
Non perdere tempo a misurare i link. If You're Only Measuring Links, You're Wasting Time @adriasaracino [link] via @sewatch
@el_stibe » 25 Oct '12, 8pm
RT @Superspawn8 If You're Only Measuring Links, You're Wasting Time by @adriasaracino [link] via @sewatch
@simmonet » 25 Oct '12, 8pm
RT @sewatch If You're Only Measuring Links, You're Wasting Time by @adriasaracino [link] - Our mantra? "Think beyond the link"
@lifethruthelenz » 25 Oct '12, 6pm
Don't forget traffic & conversions. RT @sewatch If You're Only Measuring Links, You're Wasting Time by @adriasaracino [link]
@BlueSpireMktg » 25 Oct '12, 6pm
If You're Only Measuring Links, You're Wasting Time by @adriasaracino [link] via @sewatch #marketing #links
@MojaveDan » 25 Oct '12, 6pm
#seo If You're Only Measuring Links, You're Wasting Time - SEO is so much more than just acquiring links. Our indust... [link]
@bayareasea » 25 Oct '12, 6pm
RT @Shawna_Wright: If You're Only Measuring Links, You're Wasting Time [link] via @sewatch
@sewatch » 25 Oct '12, 6pm
If You're Only Measuring Links, You're Wasting Time [link] cc @seomoz
@PopsharedSearch » 25 Oct '12, 5pm
If Youre Only Measuring Links, Youre Wasting Time (Searchenginewatch - 208 retweets) [link]
@AmirNajmi1 » 25 Oct '12, 5pm
good article. focus on the metrics | If You're Only Measuring Links, You're Wasting Time by @adriasaracino [link] via @sewatch
@seotweetz » 25 Oct '12, 4pm
RT @FissionSEO: If You're Only Measuring Links, You're Wasting Time via @sewatch [link] #SEO
@katiemstitt » 25 Oct '12, 4pm
RT @Modea: If you obsess over measuring links, you're missing the big picture [link]
@Modea » 25 Oct '12, 4pm
If you obsess over measuring links, you're missing the big picture [link]