19 Aug '16, 5pm

Business names start showing in AdWords Call Only ads

Business names start showing in AdWords Call Only ads

When Google debuted call-only ads last year, one of the issues businesses objected to was the fact that only the phone number appeared in the ads. That appears to be changing, with business names now showing up in a second headline in call-only ads. Josh Leibner , director of paid media at Red Ventures, tweeted the sighting on Friday: Google [email protected] Call-Only Ads are now pulling Business Name into the headline. #ppcchat @sengineland @sewatch pic.twitter.com/VwI9m5BO6s — Josh Leibner (@JoshLeibner) August 19, 2016 I’m seeing the same thing on mobile as well, with the business name or domain showing after the phone number in the headline. About The Author Ginny Marvin As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With mo...

Full article: http://searchengineland.com/adwords-call-only-ads-busines...

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