SgImpact.com

24 Oct '12, 6pm

What Marketers Must Know about Google Shopping: What Is It Today and What It Can Be Tomorrow

Coordinate your SEO/SEM strategy, as the transition will have interrelated effects on organic and paid search. A holistic approach will help you understand the overall change in cost, optimization, and product visibility, which will then allow you to make strategic adjustments to increase performance across all search. Continue to focus on quality feeds and improve your inventory management processes. It will be more important now than ever to identify product attributes that provide differentiation in the marketplace. And to guarantee accurate measurement, you’ll need to ensure tracking parameters are properly set up. Keep an eye on your competitors, because watching what the competition is doing can help you assess where the opportunities are in terms of products and categories. Additionally, you can compare your brand’s ratings and reviews to identify weaknesses that ca...

Full article: http://www.searchenginejournal.com/what-marketers-must-kn...

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