Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012

Google’s Product Listing Ads traffic grew 262 percent YoY and provided 20 percent of Google paid search clicks for the quarter. However, CPCs for PLAs ran 15 percent lower than those for comparable text ads. (RKG) Conversion rates by mobile operating system are becoming more important due to continued growth in mobile search traffic. Comparison of iOS versus Android™ device traffic reveals nearly twice the monetization advantage for iOS. This indicates that optimizing mobile search spend by device offers marketers the opportunity to drive greater ROI. (Adobe) Year-to-date spending is on target for 19% growth and Covario expects no change to their forecast of 18–22 percent annualized growth for PPC budgets in 2012. Tablet share of paid clicks nearly tripled to 9 percent and the gap between tablet and desktop CPCs fell to 5 percent. Smartphone CPCs remained 54 percent lower ...

Full article: http://searchenginewatch.com/article/2219730/Paid-Search-...

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@davesch7 » 08 Nov '12, 8pm
RT @bryangiss: Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012 by @MirandaM_EComm [link] via...
@seotweetz » 02 Nov '12, 8pm
RT @sampbell: "Paid Search Growth Continues to Slip but ROI Improves." Results and insight from Q3 2012 via @sewatch #SEO #marketing [link]
@sampbell » 02 Nov '12, 8pm
"Paid Search Growth Continues to Slip but ROI Improves." Results and insight from Q3 2012 via @sewatch #SEO #marketing [link]
@antbriones » 31 Oct '12, 7pm
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@JannellePPC » 31 Oct '12, 2pm
Google CTR is higher on #Smartphones vs. Desktops [link] via @sewatch by @MirandaM_EComm
@MobileTechJeff » 31 Oct '12, 2am
#uwmobmktg Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012 by @MirandaM_EComm [link] via @sewatch
@steele_sheldon » 26 Oct '12, 7pm
RT @SharpenedPixel1: Paid search growth continues to slip. [link]
@AdamRevsonline » 26 Oct '12, 8am
Paid search growth slipping, CPC falling & boosting ROI for clients. Is your campaign optimised? #digitalmarketing #SEM [link]
@kristencruz » 26 Oct '12, 1am
For those that saw my last tweet. This is the article. Good stuff! Spend $$ in mobile people!! #sem #ppc [link]
@metaconseil_com » 26 Oct '12, 12am
RT @WebProfits: #Mobile traffic is set to steady 's #CPC rate according to #Adobe's predictions [link] (@sewatch)
@psettel » 25 Oct '12, 10pm
Search-Data-palooza! MT Paid Search Growth Continues Slip, CPCs Down But ROI Improves by @MirandaM_EComm [link] via @sewatch
@SEWmobile » 25 Oct '12, 4pm
RT @WebProfits: #Mobile traffic is set to steady #Google's #CPC rate according to #Adobe's predictions [link]
@haleighvic » 25 Oct '12, 2pm
RT @jackienewnam: Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012 by @MirandaM_EComm [link] via @sewatch
@colbyburke » 25 Oct '12, 1pm
Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012 by @MirandaM_EComm [link] via @sewatch @colbyburke
@AshleeNoel » 25 Oct '12, 1pm
#PaidSearch Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012 by @MirandaM_EComm [link] via @sewatch
@tpgdirect » 25 Oct '12, 12pm
RT @Justin_Freid: RT @sewatch: Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012 [link] cc @ignitionone
@sewatch » 25 Oct '12, 12pm
Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012 [link] cc @ignitionone
@sewatch » 25 Oct '12, 11am
Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012 [link] cc @marinsoftware
@WebProfits » 25 Oct '12, 10am
#Mobile traffic is set to steady #Google's #CPC rate according to #Adobe's predictions [link] @sewatch #OnlineMarketing
@PopsharedSearch » 25 Oct '12, 8am
Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012 (Searchenginewatch - 256 retweets) [link]
@DQA_SA » 25 Oct '12, 8am
Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012 - Search Engine Watch (#SEW) - [link] #rtw #google
@sewatch » 25 Oct '12, 5am
Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012 [link] cc @covario
@amolpomane » 25 Oct '12, 3am
RT @bayareasea Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012 [link] ... [link]
@NnanitaEa » 25 Oct '12, 12am
RT @CK_org: Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012 [link]
@alphawolfSEO » 24 Oct '12, 11pm
Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012: Marin Software reports that Google ... [link]
@BestSEO101 » 24 Oct '12, 10pm
RT @SIMPartners: Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012 - [link]
@covario » 24 Oct '12, 10pm
Search Engine Watch reviews latest paid search spending reports. Features Q3 global analysis by Alex Funk @Covario. [link]
@seotweetz » 24 Oct '12, 8pm
RT @AtomicDesign: Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012 by @MirandaM_EComm [link] via @sewatch #SEO
@Group3Solutions » 24 Oct '12, 7pm
Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012 | Search Engine Watch [link]
@1337_SEO » 24 Oct '12, 7pm
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@HarryLynch » 24 Oct '12, 7pm
Paid #search continues to pay off even as market slows for #sem. And 21% of searches on #mobile devices in Q3! [link] #nptech
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@brettpringle » 24 Oct '12, 7pm
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