See You At The Voting Booth: Political Search & Display Strategies

Political ad campaigns are far from a new concept. A quick scan of The Living Room Candidate provides a look at the rich historical legacy of television ads for presidential campaigns, ranging from the earliest days of television to today’s sophisticated :30 spots. Even before television spots were the norm, the DNC pioneered the use of the newfangled moving picture to produce Woodrow Wilson’s famous 1912 campaign film “The Oldway and the New .” A recent article in The New York Times even explained that in ancient Rome, negative campaigning was a well-established practice through the use of signs and graffiti. Today’s explosion of online advertising technology is no different. Search and display media have offered the savvy campaigner new ways to place messages in front of voters. Display advertising now allows candidates to reach millions of viewers for mere pennies, and ...

Full article: http://searchengineland.com/see-you-at-the-voting-booth-s...

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