24 Oct '12, 12pm

Google To Switch AdWords Users To "Optimize For Conversions"

Google announced they are changing most AdWords customers from their default ad rotation settings to the "optimize for conversions." So if you have campaigns running under "optimize for clicks" those may be changed to the "optimize for conversions" setting. If you have campaigns set to "rotate evenly" those may be changed to "optimize for conversions". Got it? Here is how Google explains how they will "help you get better performance with AdWords." New ad rotation default when using Conversion Optimizer or Enhanced CPC. When you first activate Conversion Optimizer or Enhanced CPC in a campaign, your ad rotation setting will change to “Optimize for conversions” by default. We recommend this setting to get the most conversions, but you’re free to change to a different option. Eligible campaigns will switch to “Optimize for conversions.” As we announced last December , all ca...

Full article: http://www.seroundtable.com/adwords-optimize-conversions-...

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