Google Changes Defaults For Users Of Conversion Optimizer And Enhanced CPC

Google is tweaking some default options in AdWords that apply when people are using Conversion Optimizer or Enhanced CPC, to encourage advertisers to optimize for conversions. Both Conversion Optimizer and Enhanced CPC are methods to dynamically change advertisers’ bids based on how likely Google thinks the ad is to convert. Starting the week of November 12, when Conversion Optimizer or Enhanced CPC are activated for a campaign, the ad rotation setting will become “Optimize for conversions” by default. Google says campaigns set to this option see 5% greater conversions than those set to optimize for clicks, but the company will allow advertiser to change to a different option, if they wish. Additionally, currently-running campaigns using Conversion Optimizer or Enhanced CPC will be switched to “Optimize for conversions” if they are currently set to optimize for clicks. Adv...

Full article: http://searchengineland.com/google-changes-defaults-for-u...

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@ThoughtShiftUK » 09 Nov '12, 1pm
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@submitinme » 26 Oct '12, 10am
Google tweaks default options in Adwords, applies when people use Conversion Optimizer or Enhanced CPC. [link]
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@Aotopo » 25 Oct '12, 5pm
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Google making changes to default adwords settings for users of conversion optimizer and enhanced CPC...Sweet! [link]
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#AdWords users: see how Google is changing the defaults for conversion optimizer starting this Nov. [link]
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Google zet de advertentieroulatie standaard op optimaliseren voor conversies: [link]
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