24 Oct '12, 10am
The SEO Path to Becoming a Great Funnel Owner
When at step one (brainstorming), I highly recommend Simon Sineks Ted Talk, Start With Why . This talk helps focus your mind on the type of people you are trying to attract. You define why your company exists and what your vision is, and outline how to find people who share that vision. For example, SEOmoz is famous for TAGFEE. They believe in being totally transparent, over delivering on everything they do, and building a world-class community of smart SEOs. You can see how that influences the type of marketing they execute. If SEOmoz started with the “What?” e.g. "We build great inbound marketing tools, come and get them," they may not have been as successful as they are now or attract the type of customers they currently do. Starting with "why" will help you tremendously.