Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3

Two reports out just ahead of Facebook’s Q3 2012 earnings call paint a picture of plummeting CPCs for ads on the social network. The average cost per click for Facebook ads in Canada and the US has fallen back to 2010 levels, according to TBG Digital . This quarter, they report, the average CPC fell 40 percent in the United States and 27 percent in Canada. Spruce Media puts the CPC decrease at 18.2 percent, compared to Q3 2011. It’s not all bad news, says Spruce Media . Click-through-rates have increased at a faster rate; advertisers are seeing improved performance per ad viewed, making CPMs worth more to advertisers. CPMs have increased 27.5 percent YoY, while CTRs are up 57.2 percent. In the United States, they report, CPMs rose 40.5 percent while CTRs rose 61.1 percent. “From a Facebook perspective, the increase in CPMs is good news,” Spruce Media’s Justin Kistner write...

Full article: http://searchenginewatch.com/article/2219400/Facebook-Cli...

Tweets

@DigitalMktgMD » 10 Nov '12, 1am
Good News: As Facebook's Click-Through Rates Increase, the Costs Per Click Are Down 20-40% [link]
@VirginieGiron » 30 Oct '12, 1am
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Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3 by @MirandaM_EComm [link] via @sewatch #CIM
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Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3 by @MirandaM_EComm [link] @sewatchさんから
@Javier_Fdez » 25 Oct '12, 3pm
Según los resultados del último trimestre, en @Facebook crece el CTR y baja el CPC entre 20-40% [link] via @sewatch
@LauraBHill » 25 Oct '12, 12pm
RT @CharmedMedia: Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3 - Search Engine Watch (#SEW) [link]
@naomiki_s » 25 Oct '12, 10am
The average cost per click for Facebook ads in Canada and the US has fallen back to 2010 levels... [link]
@simonnewsham » 25 Oct '12, 5am
As costs per click fall it is not all doom and gloom for facebook [link]
@FissionSEO » 24 Oct '12, 7pm
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RT @SIMPartners: Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3 by @MirandaM_EComm [link] via @sewatch
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#Facebook click through rates increase. Wonder how? [link]
@earboz » 24 Oct '12, 1pm
Facebook CTR: up 57% YoY, CPC down 20-40% in Q3 - [link]
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Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3 /by @MMCherriBomb /read in @feedly [link]
@gerardmchugh » 24 Oct '12, 11am
Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3 [link] UK looks fairly stable.
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Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3 (Searchenginewatch - 323 retweets) [link]
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Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3 :: As Facebookâ€™s Q3 2012 earnings call... [link]
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@michaelanilsen » 23 Oct '12, 9pm
FYI: Based on Q3, CPC down, CPMs up YoY, CTRs up, TBG expects CPCs to increase. Any questions? MT@HarryLynch [link]
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#Facebook click through rates see an increase, costs per click down 20-40% in Q3 [link] via @sewatch
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Facebook CTRs Increase, CPC Down 20-40% in Q3 across 5 markets [link]
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High click-through rates mean that advertisers don't have to spend as much. by @MirandaM_EComm [link] via @sewatch
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