Google Shopping & PLAs: We know that the ongoing changes to Google Shopping and Product Listing ad campaigns hav...

Google Shopping & PLAs

Google Shopping & PLAs: We know that the ongoing changes to Google Shopping and Product Listing ad campaigns hav...

Marc Weisinger completed his undergraduate degree at the University of Florida. He has worked as a search engine marketing professional at Elite SEM for over 7 years. He is professionally certified in search and display advertising on both the Google AdWords platform as well as MSN/Yahoo’s Bing Ads platform. Marc is the Director of the Elite SEM Blog , and in addition to his full time job at Elite SEM Marc is a part time adjunct instructor at NYU teaching online marketing in the School of Continuing and Professional studies. In addition to teaching, Marc also speaks at major online marketing events for Google (i.e., Learn with Google), the New York Urban League Young Professionals, at SES New York, and at the Fashion Institute of Technology. He currently lives in New York City and volunteers for New York Cares in his free time.

Full article: http://www.searchenginejournal.com/google-shopping-plas/5...

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