Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads: We don't yet know how strictly Google will ...

Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads - Search

Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads: We don't yet know how strictly Google will ...

Google updated its AdWords policies last week. One of these policies refers to the use of dynamic keyword insertion (DKI) in paid search ads. Specifically: “Ads using keyword insertion must be grammatically and logically correct, and result in meaningful ad text for the user.” This appears to be a significant shift in Google's policies. Previously, Google policies didn't specifically call out keyword insertion, and they only prohibited “extremely bad grammar” within ads. We don't yet know how strictly Google will enforce this new policy, and the definition of "meaningful ad text for the user" leaves plenty of room for subjectivity. We do know, however, that Google is proactively notifying advertisers that some (or many) of their ads will be deactivated because of this new policy. Historically, many paid search advertisers have employed DKI liberally throughout their paid s...

Full article: http://searchenginewatch.com/article/2219079/Google-AdWor...

Tweets

@ClementDub » 29 Oct '12, 12pm
RT @ThomasBCN: Google to prohibit the word "BUY" in Adwords?! WTF! | Source: [link] (Last paragraph) via #SEW
@ThomasBCN » 29 Oct '12, 11am
Google to prohibit the word "BUY" in Adwords?! WTF! | Source: [link] (Last paragraph) via #SEW
@revSparkMedia » 27 Oct '12, 1pm
New Adwords Changes. Going To Make SEM More Better. [link]
@Keyword__Elite » 26 Oct '12, 6am
Google AdWords Policies Crack Down on the Use of DKI & 'Buy' in Ads: Previously, Google policies didn't specific... [link]
@kristencruz » 26 Oct '12, 1am
“@NuSparkMktg: Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads [link] ..Win & Buy are always pricey too.
@WorkingPlanet » 25 Oct '12, 6pm
New changes to Google's advertising policies including Dynamic Keyword Insertion and using "Buy" in ad copy: [link]
@SEWindustry » 25 Oct '12, 6pm
RT @samuelgohmh: Be careful the next time you use DKI AdWords Policies Crack Down on the Use of DKI by @adchemy [link]
@DAC_group » 25 Oct '12, 3pm
Google AdWords Policies Crack Down on the Use of #DKI & ‘Buy’ in Ads by @adchemy [link] via @sewatch #SEM ^SC
@JohnWEllis » 25 Oct '12, 3pm
Promising, but hard to manage >> Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads [link] from @adchemy
@CloudBasedSEO » 25 Oct '12, 7am
From @1918 Google Adwords cracks down on overly optimized ads and the word "buy" [link]
@samuelgohmh » 25 Oct '12, 3am
Be careful the next time you use DKI AdWords Policies Crack Down on the Use of DKI by @adchemy [link] via @sewatch
@pearanalytics » 24 Oct '12, 8pm
Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads: "...meaningful ad text for the user.” [link] #SEO
@Searchtactix » 24 Oct '12, 7pm
Google policy updates to be aware of. #ppc #sem @sengineland [link]
@NuSparkMktg » 24 Oct '12, 3pm
Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads - Search Engine Watch (#SEW) [link] #paidsearch
@AnalyticsPeru » 24 Oct '12, 3pm
Google #AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads [link] #AnalíticaWeb
@SpiderTrainers » 24 Oct '12, 3pm
Google is notifying advertisers that some ads may be deactivated because of the new updated AdWords policy. [link]
@CassieAllinger » 24 Oct '12, 2pm
Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads [link] Here we go again folks!
@PreciseProofing » 24 Oct '12, 1pm
Google AdWords Policies Crack Down on the Use of DKI & Buy in Ads [link] #MKTG #SocialMedia
@BenAtkinsonSeo » 24 Oct '12, 12pm
Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads - [link] #seo #sem #search #google #AdWprds
@OptimizedMom » 24 Oct '12, 4am
RT @mktgbill: Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads - Search Engine Watch (#SEW) [link]
@franksem » 24 Oct '12, 3am
RT @noranshinnawy: Good luck, eBay >> Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads by @adchemy [link] via @sewatch
@NnanitaEa » 24 Oct '12, 12am
RT @CK_org: Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads [link]
@OptFirst » 24 Oct '12, 12am
Google AdWords update: no more bad grammar. [link] [link]
@noranshinnawy » 23 Oct '12, 11pm
Good luck, eBay >> Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads by @adchemy [link] via @sewatch
@HavasWWSFO » 23 Oct '12, 10pm
Google #AdWords cracks down on #DKI, use of “Buy” in ads [link] #GameChangingSF
@LukeAlley » 23 Oct '12, 10pm
RT @tallykeller: Another reason to hate DKI: AdWords Policies Crack Down on Use of DKI & ‘Buy’ in Ads [link] via @sewatch #PPC #PPCchat
@deniseburns » 23 Oct '12, 10pm
RT @jakeludington: Google puts English majors in charge of AdWords dynamic keyword insertion [link] via @adchemy
@tallykeller » 23 Oct '12, 10pm
Another reason to hate DKI: AdWords Policies Crack Down on Use of DKI & ‘Buy’ in Ads [link] via @sewatch #PPC #PPCchat
@jakeludington » 23 Oct '12, 7pm
Google puts English majors in charge of AdWords dynamic keyword insertion [link] via @adchemy
@brad_bauer » 23 Oct '12, 7pm
RT @Szetela: RT @bloomarty: New AdWords policy requires ads with dynamic keyword insertion to be grammatically correct [link]
@TrafficTrading » 23 Oct '12, 7pm
Google AdWords Policies Crack Down on the Use of DKI & 'Buy' in Ads: One of these policies refers to the use of ... [link]
@avermorel » 23 Oct '12, 7pm
Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads [link] via @adchemi #AdWords
@BearlyDoug » 23 Oct '12, 6pm
RT @candacemcc: Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads - via @sewatch [link] // grammar rules, even in ads
@candacemcc » 23 Oct '12, 6pm
Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads - via @sewatch [link] // grammar rules, even in ads
@shaanr » 23 Oct '12, 6pm
Pobre @AskDotCom RT Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads by @adchemy [link]
@FlashPurchase » 23 Oct '12, 5pm
RT @DonnaFontenot: Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads - Search Engine Watch (#SEW) [link]
@HaydnOMeagher » 23 Oct '12, 4pm
No more weird looking text in Google Adwords ads...we may actually have to write in proper sentences :) [link]
@Tregesy » 23 Oct '12, 3pm
RT @evyschwartz: RT @bloomarty: New #AdWords policy requires ads with dynamic keyword insertion to be grammatically correct [link] #ppcchat
@ecommercenyc » 23 Oct '12, 3pm
Google updated its AdWords policies: [link] via @sewatch
@AustinAMA » 23 Oct '12, 3pm
#Google #AdWords Policies Crack Down on the Use of DKI & 'Buy' in Ads: [link] via @sewatch ^ai
@Amy1306 » 23 Oct '12, 3pm
Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads by @adchemy [link] via @sewatch How are you affected?
@aimengler » 23 Oct '12, 3pm
Thanks for the article Steve Plunkett and Duane Forrester! [link]
@glasner » 23 Oct '12, 2pm
RT @ajkohn: Reading: Google Cracks Down on the Use of DKI and 'Buy' in Ads (The former I get the latter is micromanagement.) #ppc [link]
@matsie » 23 Oct '12, 2pm
RT @ferkungamaboobo: Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads by @adchemy [link] via @sewatch
@colbyburke » 23 Oct '12, 2pm
Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads by @adchemy [link] via @sewatch . follow@colbyburke
@ajkohn » 23 Oct '12, 2pm
Reading: Google Cracks Down on the Use of DKI and 'Buy' in Ads (The former I get the latter is micromanagement.) #ppc [link]
@jwburrow » 23 Oct '12, 2pm
Finally - Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads: [link]
@businessreading » 23 Oct '12, 12pm
Google AdWords Policies Crack Down on the Use of DKI & â€˜Buyâ€™ in Ads :: We don't yet know how strictly Google... [link]
@johnrampton » 23 Oct '12, 12pm
RT @ppchero: Thanks @bloomarty, New AdWords policy requires ads with dynamic keyword insertion to be grammatically correct [link]
@ppchero » 23 Oct '12, 12pm
Thanks @bloomarty, New AdWords policy requires ads with dynamic keyword insertion to be grammatically correct [link]