Google Plans to Combine Mobile & Desktop Ads

Google CEO Larry Page shared select bits of his vision for Google in the Q3 earnings call late last week. In his opening statements, Page introduced an idea that came up again and again throughout the call: Internet users don’t really want a different experience on mobile devices than on their desktop computers. It was a peculiar thing to say, given Google’s GoMo initiatives and their insistence that webmasters make their sites mobile-friendly. Why, it was only in July this year that Google’s own research told us 75 percent of customers prefer a mobile-friendly website. When it comes to search, though, users want “the experience” to flow seamlessly from one device to the next, whether on the go or sitting at home on a desktop, said Page. For that reason, and that reason alone (read: this is not about increasing profit in any way, shape or form), Google plans to combine mob...

Full article: http://searchenginewatch.com/article/2219061/Google-Plans...

Tweets

@WorkingPlanet » 07 Nov '12, 6pm
Is Google going to combine desktop and mobile ads? Potentially big implications for AdWords advertisers. [link] #AdWords #SEM
@MamboMedia » 01 Nov '12, 11pm
Google Plans to Combine Mobile & Desktop Ads - [link] #googleads #mobile
@wioletakawecka » 01 Nov '12, 3am
Larry Page Speaks of Combing Desktop and Mobile Ads [link]
@SEWppc » 29 Oct '12, 6pm
RT @vicdrabicky: Great article! Google Plans to Combine Mobile & Desktop Ads by @MirandaM_EComm [link]
@vicdrabicky » 29 Oct '12, 1pm
Great article! Google Plans to Combine Mobile & Desktop Ads by @MirandaM_EComm [link] via @sewatch #ppc #sem
@BrianRBaird » 26 Oct '12, 10pm
RT @Fuzzagent: #pagerank #seo Google Plans to Combine Mobile & Desktop Ads - Google plans to combine desktop ads and the less profi... [link]
@KhoudariAhmad » 26 Oct '12, 10pm
RT @ymarketing: Google Plans to Combine Mobile & Desktop Ads: Google plans to combine desktop ads and the less profitable mobile... [link]
@GnosisArts » 26 Oct '12, 2pm
"@sewatch: RT @angelamduff: Google now wants to combine mobile adwords w/ desktop? Rut Roh! [link]" // Nooooooo!!!
@andrewj41 » 26 Oct '12, 1pm
@joshuawoolery Great read on the convergence of Google mobile and desktop: [link]
@CyrilLauwereins » 26 Oct '12, 12pm
Google Plans to Combine Mobile & Desktop Ads by @MirandaM_EComm [link] via @sewatch #CIM
@digitribal » 26 Oct '12, 7am
#Google & la pub [link]
@ArianaWolf » 25 Oct '12, 11pm
RT @SEWppc: RT @NetSpeakDesign: Do they know something we don't? - Google Plans to Combine Mobile & Desktop Ads @MirandaM_EComm [link]
@SEWppc » 25 Oct '12, 10pm
RT @angelamduff: Google now wants to combine mobile adwords w/ desktop? Rut Roh! [link]
@the_dexter » 25 Oct '12, 9pm
Google planea combinar su publicidad para móviles y escritorio [link] /v @SEWmobile
@SEWmobile » 25 Oct '12, 7pm
RT @CatKellogg: Hmmm. Why would Google go backwards on this? Google plans to combine Mobile & Desktop ads #SEW [link]
@SEWmobile » 25 Oct '12, 6pm
RT @NetSpeakDesign: Do they know something we don't? - Google Plans to Combine Mobile & Desktop Ads @MirandaM_EComm [link]
@aadamzaidi » 25 Oct '12, 1pm
"Google Plans to Combine Mobile & Desktop Ads by @MirandaM_EComm [link] via @sewatch #ppc" cc: @mohsinjeelani @saqibddb
@SemBarista » 25 Oct '12, 10am
RT @bizwriter Google Plans to Combine Mobile & Desktop Ads - Search Engine Watch (#SEW) [link]
@OOm_Singapore » 24 Oct '12, 11pm
Google Plans to Combine Mobile & Desktop Ads. More Info Shown Here! #SEM [link]
@LoonieGuy » 24 Oct '12, 8pm
Absolute garbage!! Google Plans to Combine Mobile & Desktop Ads by @MirandaM_EComm [link] via @sewatch #PPCchat
@angelamduff » 24 Oct '12, 3pm
Google now wants to combine mobile adwords w/ desktop? Rut Roh! via @sewatch [link]
@sripathivenky » 24 Oct '12, 2pm
RT @MyAgencyConnect: Google Plans to Combine Mobile & Desktop Ads [link]
@Jackson_PPC » 24 Oct '12, 11am
@RichardFergie @PPCNI looks they're already pushing for more mobile income - Plans to Combine Mobile & Desktop Ads by [link]
@bertschingers » 24 Oct '12, 10am
RT @lupmac: Bad guy Google: Tells everybody to GoMo, then announces to combine mobile and desktop on their own sites [link]
@AbiGoettsch » 23 Oct '12, 10pm
Google Plans to Combine Mobile & Desktop Ads by @MirandaM_EComm [link] via @sewatch #ppc #fail I feel another petition coming
@CatKellogg » 23 Oct '12, 10pm
Hmmm. Why would Google go backwards on this? Google plans to combine Mobile & Desktop ads #SEW [link] via @sewatch
@NetSpeakDesign » 23 Oct '12, 9pm
Do they know something we don't? - Google Plans to Combine Mobile & Desktop Ads @MirandaM_EComm [link] @sewatch #MobileAds
@DIYWebsitesDFW » 23 Oct '12, 8pm
#Google Plans to Combine Mobile & Desktop Ads [link] #seo #sem #web #dfw #dallas #fortworth
@SEWppc » 23 Oct '12, 8pm
RT @Zellerb: Google Plans to Combine Mobile & Desktop Ads by @MirandaM_EComm [link] - I dislike this!
@eleanorhong » 23 Oct '12, 3pm
RT @Michelle_SMM: Google plans to combine desktop ads and the less profitable mobile ads into one offering, according to CEO Larry... [link]
@marcosjtbr » 23 Oct '12, 2pm
Google Plans to Combine Mobile & Desktop Ads \ [link] | by @MirandaM_EComm via @sewatch / #ppc #paidsearch #mobile #ads
@SEO_Suedwest » 23 Oct '12, 2pm
Google plant Zusammenführung von Desktop- und Mobile-Ads: [link]
@Risdall » 23 Oct '12, 2pm
#Google plans to combine mobile & desktop ads | Can they remain objective when proposing an amalgamation of services? [link]
@seotweetz » 23 Oct '12, 2pm
RT @VTDesignWorks: Lame RT @MirandaM_EComm: Google Plans to Combine Mobile & Desktop Ads by @MirandaM_EComm [link] via @sewatch #SEO #PPC
@VTDesignWorks » 23 Oct '12, 2pm
Lame RT @MirandaM_EComm: Google Plans to Combine Mobile & Desktop Ads by @MirandaM_EComm [link] via @sewatch #SEO #PPC
@ktippett » 23 Oct '12, 2pm
Are you running mobile ads? Google Plans to Combine Mobile & Desktop Ads by @MirandaM_EComm [link] via @sewatch
@Janscomb » 23 Oct '12, 1pm
I really hope this isn't the case...Google Plans to Combine Mobile & Desktop Ads by @MirandaM_EComm [link] #sem #ppc
@ZimboSteve » 23 Oct '12, 10am
RT @SammiVandermark: After urging us to split out desktop/mobile/tablet, #Google hints at dynamic, intelligent, combined device campaigns [link]
@SammiVandermark » 23 Oct '12, 10am
After urging us to split out desktop/mobile/tablet, #Google hints at dynamic, intelligent, combined device campaigns [link]
@redactielinks » 23 Oct '12, 10am
Google Plans to Combine Mobile & Desktop Ads [link] #seo #redactielinks
@Caliberi » 23 Oct '12, 10am
This Is Interesting - Google Plans to Combine Mobile & Desktop Ads [link]
@clean_digital » 23 Oct '12, 9am
"Google will dynamically update ads with no extra effort from advertisers & stop focusing on platform-specific queries" [link]
@bloomarty » 23 Oct '12, 8am
Now discussing: Google Plans to Combine Mobile & Desktop Ads --> probably better than everyone seems to think [link] #ppcchat
@WebCreationUK » 23 Oct '12, 8am
Alex: Google Plans to Combine Mobile & Desktop Ads by @MirandaM_EComm [link] via @sewatch
@GrenadeCo » 23 Oct '12, 8am
RT @beechcraftbaron: Google plans to combine Mobile & Desktop Ads [link] (via @sewatch)
@sarah_safri » 23 Oct '12, 8am
Not sure that combining desktop and mobile ads is better for advertisers...[link] via @sewatch
@oogstonline » 23 Oct '12, 7am
#Google is van plan om Mobile & Desktop Ads te combineren [link]
@gergina_ch » 23 Oct '12, 7am
As Google's costs-per-click drop, they plan to combine mobile & desktop ads & "improve" the UX. Who are they kidding? [link]
@VCCPMedia » 23 Oct '12, 7am
[link] << Merge mobile & desktop ads because the users are the same... Or becuase CPC's are decreasing as more use mobile?
@lupmac » 23 Oct '12, 7am
Bad guy Google: Tells everybody to GoMo, then announces to combine mobile and desktop on their own sites [link]