22 Oct '12, 8pm

Google Plans to Combine Mobile & Desktop Ads

Google CEO Larry Page shared select bits of his vision for Google in the Q3 earnings call late last week. In his opening statements, Page introduced an idea that came up again and again throughout the call: Internet users don’t really want a different experience on mobile devices than on their desktop computers. It was a peculiar thing to say, given Google’s GoMo initiatives and their insistence that webmasters make their sites mobile-friendly. Why, it was only in July this year that Google’s own research told us 75 percent of customers prefer a mobile-friendly website. When it comes to search, though, users want “the experience” to flow seamlessly from one device to the next, whether on the go or sitting at home on a desktop, said Page. For that reason, and that reason alone (read: this is not about increasing profit in any way, shape or form), Google plans to combine mob...

Full article: http://searchenginewatch.com/article/2219061/Google-Plans...

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