07 Aug '16, 3am

7 Reasons Why Link Building is Seriously Neglected

7 Reasons Why Link Building is Seriously Neglected

Link building has always been a polarizing strategy in the online marketing world, at least to some degree. Some practitioners swear by it; some fear it’s going to earn them penalties or a poor reputation, and some remain somewhat ignorant of the strategy in general. According to AudienceBloom’s recent “What Works in Online Marketing” survey, link building continues to be seriously neglected—or at the very least misunderstood. Participants list link building as one of their least-used strategies and rank it as the second-hardest strategy to approach (next to influencer marketing). But what’s truly surprising is that 38 percent of participants aren’t using the strategy at all. Considering link building is necessary to earn higher search ranks and remains one of the most efficient marketing strategies around, this is startling. So why is it that link building is so neglected...

Full article: https://www.searchenginejournal.com/7-reasons-link-buildi...

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