Google, Penalties & the Disavow Links Tool: The Big Game Theory

The announcement that Google had created and launched a Disavow Links Tool to allow people to simply “delete” spammy backlinks has been met with much fanfare as the “answer” to the backlink profile problem. I’m here to argue that the opposite could actually be true and that those using it are being gamed by Google. Google has never had an issue with the quality of search engine results pages (SERPs) per se. Yes, there were areas that they weren’t completely satisfied with, but this was not the motivator to the mass penalty rollout. That came from its attempts to clean up the link graph of spammy links to enable the search giant to compete in semantic search , with the likes of Wolfram|Alpha and Apple. Taken at face value, a tool to remove links with the click of a button could only be a good thing, right? I’m not so sure. If that's the case, then it really gives black hatt...

Full article: http://searchenginewatch.com/article/2218699/Google-Penal...

Tweets

@SeoQuito » 06 Nov '12, 9pm
RT @juan_barahona: Is Google's disavow tool part of a bigger plan to clean the web? [link]
@DarrylManco » 06 Nov '12, 4am
Another #Google #disavow insight blog to consume. [link]
@WebandSEOtips » 31 Oct '12, 12pm
#Google, Penalties & the #Disavow Links Tool: The Big Game Theory [link] ^RJ
@Roadturn » 26 Oct '12, 5pm
Google and Game Theory ... an interesting idea: [link]
@RodrigoEnMatrix » 26 Oct '12, 3pm
RT @MatrixSearchCom: Google, Penalties & the Disavow Links Tool: The Big Game Theory (by @simonpenson, via @sewatch): [link]
@BlueCorona » 26 Oct '12, 12pm
Before using Google's new link disavow tool, you might want to read this: [link] @sewatch
@nathan_coyne » 26 Oct '12, 8am
Interesting take on the 'real' reason Google has introduced the disavow links tools [link] via @sewatch
@seotweetz » 25 Oct '12, 12pm
RT @forestsoftware: Google, Penalties & the Disavow Links Tool: The Big Game Theory by @simonpenson [link] #seo #bizitalk <- interesting reading
@accountantSEO » 25 Oct '12, 11am
Google, Penalties & the Disavow Links Tool: The Big Game Theory by @simonpenson [link] #accountants <- interesting reading
@forestsoftware » 25 Oct '12, 11am
Google, Penalties & the Disavow Links Tool: The Big Game Theory by @simonpenson [link] #seo #bizitalk <- interesting reading
@arpitconsultant » 25 Oct '12, 5am
Only way to create long-term value for a business is to create audience around expert & quality content @simonpenson [link]
@karldavidyoung » 24 Oct '12, 12pm
A helpful post for those who want to find out more about recent Google penalties & the Disavow Links Tool [link] @sewatch
@dewiicuwi » 24 Oct '12, 5am
RT @GaryBakerPPCpro: Google, Penalties & the Disavow Links Tool: The Big Game Theory: Google’s new tool allowing people to delete spa... [link]
@dreamwebservice » 24 Oct '12, 4am
Google, Penalties & the Disavow Links Tool: The Big Game Theory: Google has never had an issue with the quality ... [link]
@pincock » 23 Oct '12, 9pm
RT @alexmcarthur: SEO pawns [link]
@alexmcarthur » 23 Oct '12, 9pm
SEO pawns [link]
@JimWatson9 » 23 Oct '12, 8pm
Spot On - Google, Penalties & the Disavow Links Tool: The Big Game Theory by @simonpenson [link] via @sewatch #seo
@Ethinos » 23 Oct '12, 4pm
#Google launches the 'Disavow Link Tool' Hope this works in favour of the #webmasters [link] #Ethinos
@LinkWorxSeo » 23 Oct '12, 4pm
RT @SEOInfoNews: Google, Penalties & the Disavow Links Tool: The Big Game Theory [link] #SEO #News
@WeidertGroup » 23 Oct '12, 3pm
Google, Penalties & the Disavow Links Tool: The Big Game Theory - Search Engine Watch (#SEW) [link] | different view
@nickcampion » 23 Oct '12, 3pm
RT @jonaths: Really interesting post on how Google could be using game theory in their update strategy - [link]
@juan_barahona » 23 Oct '12, 3pm
Is Google's disavow tool part of a bigger plan to clean the web? [link]
@jonaths » 23 Oct '12, 3pm
Really interesting post on how Google could be using game theory in their update strategy - [link]
@samuelgohmh » 23 Oct '12, 12pm
Enters self-governance - Google, Penalties & the Disavow Links Tool: The Big Game Theory by @simonpenson [link] via @sewatch
@drewdorgan » 23 Oct '12, 12pm
To my clients: understand the importance of the game: Google: The Big Game Theory by @simonpenson [link] via @sewatch
@AtomicTarget » 23 Oct '12, 12pm
Really interesting! Google, Penalties & the Disavow Links Tool: The Big Game Theory [link] (via @thedavecollins)
@benlanders » 23 Oct '12, 10am
@simonpenson This [link] is pretty AWESOME. Well done...
@seotweetz » 23 Oct '12, 10am
RT @Amy1306: Google, Penalties & the Disavow Links Tool: The Big Game Theory by @simonpenson [link] via @sewatch #SEO #SEM
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Google WIN! #Google, Penalties & the #Disavow Links Tool: The Big Game Theory by @simonpenson [link] vía @sewatch
@J2Media_FI » 23 Oct '12, 10am
Google, Penalties & the Disavow Links Tool: The Big Game Theory by @simonpenson [link] käyttäjältä @sewatch
@SSBacklinks » 23 Oct '12, 10am
INCREDIBLE. Someone is thinking about the box --> Google, Penalties & the Disavow Links Tool: The Big Game Theory [link]
@simonpenson » 23 Oct '12, 8am
From earlier > My latest post for @sewatch > Google, Penalties & the Disavow Links Tool: The Big Game Theory - [link]
@BennaP » 23 Oct '12, 7am
Sharing: 'Google, Penalties & the Disavow Links Tool: The Big Game Theory' - [link] > this theory certainly crossed my mind
@victor_willemse » 23 Oct '12, 7am
new #Disavow goolge tool is getting folks paranoid.. [link]
@cecil3837 » 23 Oct '12, 7am
Google, Penalties & the Disavow Links Tool: The Big Game Theory - By Simon Penson [link]
@seo_secrets » 23 Oct '12, 6am
Do you think launching Disavow Links Tool is Google's conspiracy?! [link]
@oracledigital » 23 Oct '12, 2am
#Google, Penalties & the #DisavowLinksTool: The Big Game Theory | [link]
@seotweetz » 23 Oct '12, 2am
RT @ledscrikz: Google, Penalties & the Disavow Links Tool: The Big Game Theory via @simonpenson - [link] - #seo
@ToddStn » 22 Oct '12, 11pm
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@seotweetz » 22 Oct '12, 10pm
RT @sqeurope: #Google, Penalties & the #Disavow #Links Tool: The Big Game Theory by @simonpenson [link] via @sewatch #SEO
@JavierArronis » 22 Oct '12, 10pm
RT @JimWatson9: Google, Penalties & the Disavow Links Tool: The Big Game Theory by @simonpenson [link] via @sewatch
@seotweetz » 22 Oct '12, 9pm
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@Galoor » 22 Oct '12, 9pm
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@christomjones » 22 Oct '12, 8pm
Google, Penalties & the Disavow Links Tool: The Big Game Theory by @simonpenson [link] via @sewatch Interesting point of view.
@RitchBrandon » 22 Oct '12, 8pm
Hmm, --> Google, Penalties & the Disavow Links Tool: The Big Game Theory - Search Engine Watch (#SEW) [link]
@MKTdojo » 22 Oct '12, 8pm
Google, Penalties & the Disavow Links Tool: The Big Game Theory [link] #SEO #Optimization
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@chrishadams » 22 Oct '12, 7pm
RT @matt_mcgowan: Google, Penalties & the Disavow Links Tool: The Big Game Theory [link] via @simonpenson
@businessreading » 22 Oct '12, 7pm
Google, Penalties & the Disavow Links Tool: The Big Game Theory :: Googleâ€™s new tool allowing people to delete... [link]
@hoempler » 22 Oct '12, 7pm
The Big Game Theory by @simonpenson [link] vía @sewatch #SEO cc. #MKTDigitalPerú