22 Oct '12, 10am

Who Writes the Most Popular Content on Your Blog?

Google Analytics’ Custom Variables may seem daunting for a web marketer with relatively little technical knowledge, but they’re actually quite easy to implement and use (especially if you’re using Wordpress). This post will show you how to easily track blog post authors using Custom Variables, and also explores some of the reporting possibilities. Why track authors? There are many reasons to track blog post authors that apply to your content strategy, including: Highlighting editorial success Rewarding those who have performed well and highlighting their success is an effective means of creating enthusiasm within an organization towards SEO and content promotion. Tracking authors can make this type of report much easier to produce. Evaluating freelancers Is the freelance writer you’re paying worthwhile? If you’re outsourcing work to a number of freelancers, are some better...

Full article: http://www.seomoz.org/blog/who-writes-the-most-popular-co...

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