Google Gives Update On Shopping Going Full Paid Inclusion, Hints At AdWords' Future On Q3 Call

Google Updates On Shopping, Hints At AdWords’ Future On Q3 Call

Now that Google’s new pay-for-play Shopping is in full swing (the changeover took place October 17), the company used its earnings call to share thoughts on its success thus far, and its future vision for the product. Additionally, Google execs came out with some tidbits about the status and future of other elements of its advertising business. Nikesh Arora According to SVP and Chief Business Officer Nikesh Arora, the company is listing more than a billion products from tens of thousands of merchants and over 100,000 sellers. (The distinction is that marketplaces — such as (Etsy or eBay — could be comprised of many sellers.) Said Arora: … we believe being able to do product listing ads gets us closer to intent because if somebody types a Nikon D800 then we know they are looking to buy or looking to get more information about a specific product. And the fact that we can sho...

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