YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings

YouTube has started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. In other words, “watch time” has replaced “view count” in the YouTube algorithm. If you missed the news, it wasn’t announced on the Official YouTube Blog. Instead, it was announced on the Official YouTube Partners and Creators Blog . This latest change is a continuation of ongoing efforts by YouTube to focus its video discovery features on watch time, and follows changes YouTube made to Suggested Videos in March as well as more recent changes to YouTube Analytics. Eric Meyerson, YouTube’s head of creator marketing communications, explained why YouTube had started to focus on watch time back in August. “YouTube viewers watch a lot of video -- over 4 billion hours a month at last count. But the average household also watches several hours of video per d...

Full article: http://searchenginewatch.com/article/2218696/YouTube-Algo...

Tweets

@reddoor » 19 Nov '12, 6pm
RT @calebkeiter: Quality content is proving its worth again. YouTube focusing more on time watched, less on clicks. [link] #rdiexpert
@calebkeiter » 19 Nov '12, 5pm
Quality content is proving its worth again. YouTube focusing more on time watched, less on clicks. [link] #rdiexpert
@AgencyKiwi » 11 Nov '12, 9am
#YouTube replace view count with watch time [link]
@BelindaSuva » 10 Nov '12, 10am
dat verklaart wat, tijd voor nieuwe aanpak. YouTube Algorithm Change [link] via @sewatch
@florencioo » 08 Nov '12, 6am
Engaging content is the new key factor in Youtube's ranking algorithm in order to increase time spent vs clicks. [link]
@deafgeoff » 05 Nov '12, 9pm
YouTube algorithm change makes videos' 'watch time' outrank their view count [link] (via @chrisdowsett)
@ozblogsarticles » 04 Nov '12, 11am
RT @WayneIcard: YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings by @gregjarboe [link] via @sewatch
@iJasonHK » 04 Nov '12, 12am
YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings <- Change is recent worth ur attention. [link]
@oliviertripet » 03 Nov '12, 10am
RT @syde: YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings [link]
@Ivanbotero » 02 Nov '12, 10am
RT @CalvoConBarba: Ojo cuidao!! YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings [link]
@CalvoConBarba » 02 Nov '12, 10am
Ojo cuidao!! YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings [link]
@todhirsch » 31 Oct '12, 3pm
Time watched now an important signal for Google on YouTube. [link] @GoTimeMarketing
@PRlaurenjones » 29 Oct '12, 8pm
#YouTube algorithm change designed to improve relevance and quality of high ranking videos [link] #SEO
@Valentoun » 29 Oct '12, 2pm
Youtube change son algorithme pour valoriser le temps de visionnage plutôt que le nombre de vues [link]
@onetomarket_es » 29 Oct '12, 11am
El tiempo de visionado se convierte en un factor importante para el posicionamiento en #Youtube. [link] #SEO #otm
@florenceblochet » 29 Oct '12, 10am
#Youtube change son #algorithme : le temps de visionnage est privilégié pour mettre en avant les #vidéos... [link]
@PLRUploader » 26 Oct '12, 5pm
RT @mentorsofmarke: YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings [link]
@mattbemer » 26 Oct '12, 4pm
RT @danfarkas: "Watch time has replaced view count in the YouTube algorithm." [link] A good explanation for #OUJ4530 via @sewatch
@danfarkas » 26 Oct '12, 2pm
"Watch time has replaced view count in the YouTube algorithm." [link] A good explanation for #OUJ4530 via @sewatch
@dabonneville » 25 Oct '12, 8pm
#YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings by @gregjarboe [link] via @sewatch @MarionDagot
@AriellaBrown » 25 Oct '12, 2pm
RT @merylkevans: YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings [link] via @prsarahevans
@Technocamps » 25 Oct '12, 7am
RT @sianjones72: YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings [link]
@noahsussman » 25 Oct '12, 4am
fascinating thing about working for startups that fail, is watching someone else try same idea years later and succeed [link]
@DaisyFrisco » 25 Oct '12, 3am
HUGE (albeit, dull) news: “MT: @Variety_JLD: YouTube just changed its rankings to reward "time watched" over views [link]”
@somebadideas » 25 Oct '12, 2am
RT @Variety_JLD: Hollywood marketeers take note: YouTube just changed its rankings to reward "time watched" over views (via @Elkins) [link]
@NotoriousJLD » 25 Oct '12, 2am
Hollywood marketeers take note: YouTube just changed its rankings to reward "time watched" over views (via @Elkins) [link]
@FoundersSecrets » 25 Oct '12, 1am
YouTube rewards videos that keep viewers watching - new algorithm replaces 'view count' w/ 'watch time' [link] #engage
@DeepSpaceMKTG » 24 Oct '12, 10pm
RT @DaveKerpen: @youtube has an updated algorithm.“Watch time” replaced “view count” to determine popular content. [link]
@Ian_Cinco » 24 Oct '12, 9pm
RT @Click3X: YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings [link]
@KaSh18 » 24 Oct '12, 8pm
RT @EdCabellon: (Big, positive shift!) YouTube Algorithm Change to to "Time Watched" vs. Views [link] #satech #sachat #highered
@EdCabellon » 24 Oct '12, 8pm
(Big, positive shift!) YouTube Algorithm Change to to "Time Watched" vs. Views [link] #satech #sachat #highered
@seotweetz » 24 Oct '12, 7pm
RT @VoicesVisions: YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings: [link] via @sewatch @gregjarboe #youtube #SEO
@2createawebsite » 24 Oct '12, 6pm
YouTube's new algorithm is now rewarding videos with better viewer retention [link]
@patniday » 24 Oct '12, 4pm
Youtube now valuing watch time over clicks. Should solve the "cleavage thumbnail" response video BS. [link]
@DestinyRoxx » 24 Oct '12, 3pm
RT @SmartCentsMedia: “YouTube viewers watch a lot of video -- over 4 billion hours a month at last count." SmartCents Media can help! [link]
@nicolelynnebiz » 24 Oct '12, 3pm
RT @ReachLocal: YouTube makes "time watch" more important than "view count" to promote and reward engaging videos in search. [link]
@andymci » 24 Oct '12, 2pm
RT @ko_andymci: YouTube's new ranking algo promotes videos that keep folks on YouTube for a longer period of time. More details: [link]
@KO_andymci » 24 Oct '12, 2pm
YouTube's new ranking algo promotes videos that keep folks on YouTube for a longer period of time. More details: [link]
@ReinierNL » 24 Oct '12, 11am
New algorithm change on YouTube promotes search rankings of videos with longer time-on-site - @SEWatch [link]
@ViralOrange » 24 Oct '12, 8am
@youtube aggiorna il suo #algoritmo. Calcolerà i minuti effettivamente guardati di un #video [link] #web #marketing
@alexjsharley » 24 Oct '12, 8am
"@Bill_Gross: This is very interesting & clever. YouTube now sorts videos by watch TIME not watch count: [link]" @claidlow
@douglaskarr » 24 Oct '12, 6am
RT @erinsparks: YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings - Search Engine Watch (#SEW)... [link]
@Elkins » 24 Oct '12, 6am
YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings. Know your audience w/ Moviepilot [link]
@TuffWerxTech » 23 Oct '12, 9pm
RT @knektion: #YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings [link] via @sewatch
@AKientzy » 23 Oct '12, 7pm
Great idea YouTube! Thanks for sharing ‏@Bill_Gross Videos sorted by watch TIME not watch count: [link]
@garyjmag » 23 Oct '12, 4pm
Big news in the Video SEO world - YouTube updates their search algorithm, replacing the "view count" with "watch time" [link]
@ReachLocal » 23 Oct '12, 4pm
YouTube makes "time watch" more important than "view count" to promote and reward engaging videos in search. [link]
@antodg85 » 23 Oct '12, 3pm
L'algoritmo di #YouTube è cambiato: il tempo speso a guardare i #video è fondamentale per il ranking di #ricerca. #web [link]
@ecommercenyc » 23 Oct '12, 3pm
"Watch time" replacing "view count" becomes the key feature of #Youtube search algorithm: [link] via @sewatch
@tweetSME_UK » 23 Oct '12, 3pm
“@SusanGilbert: YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings [link]” #tweetsme #socialmedia