22 Oct '12, 6am

La stratégie #Adwords de Barack Obama => (SEERinteractive)

La stratégie #Adwords de Barack Obama => (SEERinteractive)

Overall, president Obama’s campaign has a very solid (albeit conservative) selection of branded keywords and some slightly weird non-branded ones. I tried a few different variations of Barack Obama, each of which triggered an ad. Oddly, searches for President of the United States or POTUS didn’t trigger any ads, while letter to the president did. (Interesting side note, “letters to the president” didn’t show an ad. Don’t fear the broad match). A search for Obamacare triggered a piece of tailored copy, indicating there are at least two ad groups.

Full article: http://www.seerinteractive.com/blog/a-critique-of-preside...

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