31 Jul '16, 11am

4 Post-Conversion Autoresponder Tactics to Keep Your Leads Alive by @@iconiContent

When I first launched AnnHandley.com’s email subscription option, I used to thank new signups, as I do now. But the question was different: I used to ask them to share with me the most innovative or interesting bit of content they’d seen lately. I was looking for something that engaged them… or that they found surprising. Because, I explained, I was always looking for stellar content examples. About 10% of those who subscribed actually responded with a content example. Over time I realized that the response rate was pitifully low, especially given my approachable vibe and voice. It dawned on me that maybe that was because my note was essentially about ME — tell me what you like, because I am always looking for good example. It was not about the subscriber. It was not about what I could do for them. So I rewrote the Welcome email to be about the subscriber and not about me....

Full article: https://www.searchenginejournal.com/4-post-conversion-aut...

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