31 Jul '16, 8am

10 Tips in #LinkBuilding and Content Marketing ~ @lorenbaker

10 Tips in #LinkBuilding and Content Marketing ~ @lorenbaker

SEO Targets: Find the semantic modifiers of keyword buckets that drive context. For example, Starbucks might want to create content to target coffee pod keywords, but K-Cup keywords are just as relevant. This not only works with your own keyword strategy but also your links and citation building. Links are important, but links in content with relevant content are even more so. Outreach Targets: What resonates with publishers in your target verticals? What are your customers reading/visiting? Find the influencers via social media, visit the links they post then add them and ask them questions, so later when you need to communicate with them they know who you are. Social Sharing: What kinds of content or topics get the most interaction? Use tools like SharedCount to find out which specific pieces of content got hot and went viral. Research bulk content from competitors or in...

Full article: https://www.searchenginejournal.com/10-tips-in-link-build...

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