30 Jul '16, 10pm

How to Empower Your #Mobile Strategy and Increase Leads

How to Empower Your #Mobile Strategy and Increase Leads

Another way to analyze your target in depth and predict their behaviors is through Buyer Personas. They are abstract simulations of your users that include demographic, behavioral and value information, which will then compose a complete profile from every point of view. Buyer Personas serve to better clarify the targets and purchasing processes on mobile. It allows you to define a richer and more engaging user experience for your types of clients. Their effects are measurable: using personas made websites 2-5 times more effective to use by targeted users . Take for example Skytap. They are a provider of cloud automation solution. Skytap launched a targeted content marketing strategy which resulted in an increase of 124% in sales leads and 210% increase in North American site traffic

Full article: https://www.techwyse.com/blog/mobile-marketing/how-to-emp...

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