21 Oct '12, 3pm

7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales

Plenty of articles have addressed why websites need an effective content strategy. However, there’s not so much practical advice on how to use content to make a difference on the bottom line. Perhaps as an industry we have done a poor job communicating this and that’s why so many high profile sites still don't have quality, original content integrated into the areas of their site that actually make them money. When you ask clients about their content plans, how often do they respond with, “Well, we just started a blog…” There are a multitude of reasons why you need to do a lot more than simply create a blog for your content strategy to have a significant impact – the main reason being that content on a blog can divert users away from the buying cycle, as it is usually a separate section of the website without any calls to action or links to product pages. Considering that ...

Full article: http://searchenginewatch.com/article/2214863/7-Content-St...

Tweets

Buy 4 drinks for your friends & get 1 for free ...

starbucks.com 21 Oct '12, 9pm

Salted Caramel Mocha Sweet, salty and undeniably yummy. Indulge while it’s here. Pumpkin Pastries are Back Enjoy your fall...

@ControlFreakTra no-follow, redirects, rel=canonical are three fabulous options. More from @SEOmoz (fave): #SEO

@ControlFreakTra no-follow, redirects, rel=cano...

seomoz.org 21 Oct '12, 8pm

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An 18-Tip Checklist to Boost Online Checkouts -...

searchenginewatch.com 20 Oct '12, 10pm

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Who Writes the Most Popular Content on Your Blog?

seomoz.org 22 Oct '12, 10am

Google Analytics’ Custom Variables may seem daunting for a web marketer with relatively little technical knowledge, but th...

Green your #Halloween with our ten tips

worldwildlife.org 20 Oct '12, 5pm

Decorations. Instead of buying materials for decorations, gather supplies, arts and crafts throughout the year. Examples i...

Journal

searchenginejournal.com 22 Oct '12, 1pm

These days, it seems like you can’t even open an article online without hearing the importance of content marketing being ...

Have Keywords Stopped Being A Proxy To The Cust...

searchengineland.com 23 Oct '12, 6pm

Hold on here. While I certainly feel for SMBs who feel lost in an increasingly complex online marketing world, I don’t buy...

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seomoz.org 20 Oct '12, 10am

There are many schools of thought and methodologies defining what inbound marketing should look like. Most of them positio...

The Anatomy of Tomorrow's Inbound Marketing Str...

seomoz.org 20 Oct '12, 7am

There are many schools of thought and methodologies defining what inbound marketing should look like. Most of them positio...

Yet another kind review from an awesome Yelper!

Yet another kind review from an awesome Yelper!

mealsandmiles.com 27 Oct '12, 3pm

I’ve only driven through Plant City via I-4 corridor (with the occasional pit stop at Parkesdale Market), but I can’t say ...

4 Common Video Strategy Mistakes & How to Avoid Them

4 Common Video Strategy Mistakes & How to Avoid...

reelseo.com 22 Oct '12, 5pm

In my time at VideoBloom , I've worked with a lot of clients both big and small on a very wide spectrum of video projects....

Improve Your Website Content With These Tips

seochat.com 30 Oct '12, 9pm

Everyone who owns a business website hopes that visitors will come to it to make a purchase. In truth, visitors often pay ...

5 Tips for Improving Your Marathon Time #running

5 Tips for Improving Your Marathon Time #running

runaddicts.net 22 Oct '12, 2am

Interested in writing for RunAddicts.net? Get started now! Time should not be your primary concern when training for and r...

10 Tips To Optimize Conversions On Your Mobile ...

searchengineland.com 24 Oct '12, 4pm

In my last article, I discussed How Location & Small Screen Size Impact Search Behavior On Mobile Devices , and the main c...